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The Social Media Rules of Engagement

Eric Greenspan

So often I find myself coaching others on how they behave on social networks. About me: I’m a dad, a social research marketer, customer service champion, closet chef, TEDster. The post The Social Media Rules of Engagement appeared first on Eric Greenspan. Everyone wins in this scenario.

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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. How many customers will have any idea what this means to them? I like the guidance from marketing coach David Newman’s classic book “ Do It!

Marketing 141
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10 Tips On Self-Promotion To Solidify Your Leadership

Startup Professionals Musings

Take full advantage of every mentoring and coaching opportunity, and network with peers both inside and outside the company. With today’s pervasive Internet and social networks, people can see how you act outside of work, as well as inside. Make rational and positive contributions on social media.

Tips 121
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8 Aspects Of Team Well-Being Drive Business Results

Startup Professionals Musings

by Donna Cutting, who is a globally-recognized guru on employee culture and optimizing customer service. In my experience, a healthy team is a prerequisite for a thriving business, innovation to meet market needs, and high customer loyalty. The recent pandemic and remote team members have made the focus on social even more critical.

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8 Ways Entrepreneurs Benefit From the New Networking

Startup Professionals Musings

Successful entrepreneurs like Tony Hsieh of Zappos and Chris McCormick of L.L.Bean have long realized that networking is no longer something that you do to get what you want, but requires listening and relationship building to do what the other party wants, with a win-win outcome. Network by getting out of the way.

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6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. How many customers will have any idea what this means to them? I like the guidance from marketing coach David Newman’s classic book “ Do It!

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5 Steps To Get You From Your First Idea To A Business

Startup Professionals Musings

In addition, creating a business requires leading and interacting with other people, including partners, investors, and customers. Aspiring entrepreneurs are often impatient in rolling out the business, assuming the hard work was finalizing the idea, and that if you build it, customers will come.

Ideas 126