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10 Steps To Second Stage Success For Your New Venture

Startup Professionals Musings

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. That’s where I see too much entrepreneur burnout, growth plateaus, and founders being replaced, to their chagrin. Of course, not every entrepreneur wants to tackle this challenge. Separate marketing from sales for further leverage.

Sales 147
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6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Craft a no-follow-up sales letter, after you have positioned yourself as the right expert, with powerful testimonials. They will call you back.

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8 Reasons Why Great People Make Processes Repeatable

Startup Professionals Musings

In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. Thus I believe that business leaders and entrepreneurs need to focus first on people leadership, rather than process leadership. Customers demand more engagement and flexibility.

Coach 128
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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Craft a no-follow-up sales letter, after you have positioned yourself as the right expert, with powerful testimonials. They will call you back.

Marketing 141
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Smart Entrepreneurs Favor People-Centric Leadership

Startup Professionals Musings

In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. Thus I believe that business leaders and entrepreneurs need to focus first on people leadership, rather than process leadership. Customers demand more engagement and flexibility.

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7 Reasons A Good Team Merits Priority Over Procedure

Startup Professionals Musings

Every one of you business leaders I know struggles with the competing demands of finding and keeping employees motivated and satisfied, versus building and enforcing a set of repeatable processes that work. Obviously, both are required for a company to stay healthy and growing. Dysfunctional teams will cause even the best processes to fail.

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6 Marketing 101 Tips For Technology Entrepreneurs

Startup Professionals Musings

Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s recent book “ Do It! Craft a no-follow-up sales letter, after you have positioned yourself as the right expert, with powerful testimonials. They will call you back.