Berkonomics

JULY 23, 2020

Sometimes the end game or sale of the company is not a happy event. Especially when outside investors, venture capitalists, or angels, have put in substantial money and the sales price is less than the value of their investment. How about outside investors? Investor notes vs. stock late in the game.

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Berkonomics

MAY 16, 2019

There must be at least several companies out there right now positioning to compete with you. There are five niches you can chose when defining your positioning strategy: price, quality, service, innovation, and elegance. Pricing strategies differentiate your business. Using price creatively.

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Company Companies Pricing Competition 120

socalTECH

SEPTEMBER 23, 2020

Santa Monica-based prescription and healthcare marketplace operator GoodRx has priced its IPO, saying late last night that it is offering up 34,615,384 shares of its Class A common stock at $33.00 The company priced well above its initial offering range, which was $24.00

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Berkonomics

AUGUST 2, 2018

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace.

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socalTECH

APRIL 15, 2021

San Diego-based TuSimple priced its IPO last night, saying that it will sell 33,783,783 shares of its Class A common stock at the price of $40.00 per share, raising just over $1 billion for the company. The company will begin trading this morning on the Nasdaq Global Select Market as TSP.

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socalTECH

MAY 20, 2021

Carpinteria-based construction management software developer Procore Technologies priced its IPO last night, saying it will sell 9,470,000 shares of its common stock at a price of $67.00 The company starts trading this morning on the New York Stock Exchange under the symbol PCOR. Piper Sandler & Co.,

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Pricing Santa Barbara Software Development Capital 113

socalTECH

JUNE 12, 2020

San Diego-based Avidity Bio , a biopharmaceuticals company working on oligonucleotide-based therapies, priced its IPO last night, saying that it will offer up 14,400,000 shares of its common stock at $18.00 The company priced above its initial estimated offering range of $14.00 READ MORE>>.

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socalTECH

MARCH 16, 2021

Los Angeles-based Magnite, the sell-side advertising software developer which was previously known as Rubicon Project, says it has priced an offering of $350M in convertible senior notes. The company said the convertible note offering was made to qualified institutional buyers. The company trades as MGNI on the Nasdaq.

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Startup Professionals Musings

MAY 14, 2021

As an advisor to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies , usually driven by competitor prices, or cost plus a reasonable margin. I often wonder whether you as the entrepreneur have worked as hard on your pricing strategy as you have on your innovative solution.

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Startup Professionals Musings

MARCH 8, 2021

“Intrapreneurs” are entrepreneurs inside big companies, who do corporate spin-offs. A spin-off is merely a startup spawned by a mature parent (company), and conventional logic would dictate that it has a survival advantage over the lowly startup. Foreign companies in the US like to use spin-offs to find expansion opportunities.

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socalTECH

MAY 10, 2021

Carpinteria-based construction management software developer Procore has set its estimated initial IPO pricing, saying in a filing today that it now expects an initial offering price of betweenn $60.00 The company has applied to list on the NYSE under the symbol PCOR. and $65.00 Piper Sandler, Stifel, and William Blair.

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socalTECH

JULY 23, 2021

Irvine-based fitness brand owner Xponential Fitness, which owns such fitness brands as Club Pilates, Pure Barre, and YogaSix, said last night that it has priced its initial public offering (IPO). The company said it is offering up 10,000,000 shares of its Class A stock at a price of $12.00 The company was founded in 2017.

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Both Sides of the Table

SEPTEMBER 28, 2014

But what IS the right amount of burn for a company? Burn rate in case you don’t know is the amount of money a company is either spending (gross) or losing (net) per month. (it Conversely if you’re burning $600,000 per month (yes, some companies do) then you only have 5 months of cash left. Gross Burn vs. Net Burn.

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socalTECH

OCTOBER 29, 2021

Laguna Hills-based dental technology developer Sonendo priced its IPO late last night, saying that it will sell 7,800,000 shares of its common stock at $12.00 per share, which will provide the company total gross proceeds of $93.6M. The company is expected to start trading today on the New York Stock Exchange as SONX.

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TechCrunch LA

APRIL 22, 2019

Beyond Meat , the meat replacement company whose packages of Beyond Burgers line grocery store aisles across America, has priced its initial public offering. The company is looking to raise roughly $200 million in the stock sale for its portfolio of burger, chicken and sausage replacements, selling 8.75 million a year earlier.

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socalTECH

MARCH 25, 2021

Irvine-based VIZIO priced its IPO last night, saying it will sell 12,250,000 shares of its Class A common stock at a price to the public of $21.00 The price is at the low end of its earlier estimated IPO range of $21.00 The company's IPO was underwritten by J.P. The company's IPO was underwritten by J.P.

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socalTECH

MAY 18, 2021

San Diego-based Evofem Biosciences, which is developing biopharmaceuticals for women's contraception and related areas, says it has priced a $50M, public offering, and also will receive up to an additoinal $50M upon exercise of accompanying short-term warrant.

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socalTECH

APRIL 28, 2020

Irvine-based Medata , which develops bill review software for group health, workers' compensation and auto liability companies, says it has rolled out a new tool for medical services pricing called Lookup.

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Berkonomics

SEPTEMBER 6, 2018

Minor decisions, such as replacing employees who have left the company or replacing equipment needing updating, are usually considered operational in nature, and unless the business is changing direction, not relevant to this test. Let’s analyze the effect of a potential acquisition upon the value of your company.

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Company Companies Acquisition Resource 120

socalTECH

APRIL 8, 2021

Long Beach-based Agilon Health, which operates a network of physicians focused on Medicare patients, has set its IPO pricing range, saying it hopes to sell 46,600,000 shares of its common stock at between $20.00 The company's IPO could raise as much as $1.232 billion for the company. and $23.00

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socalTECH

JUNE 11, 2021

La Jolla-based biopharmaceuticals startup Janux Therapeutics said early this morning that it has priced its IPO, offering up 11,400,000 shares of its common stock at $17.00 The company begins trading this morning on the Nasdaq Global market under the ticker symbol JANX. Janux Therapeutics is developing T cell engager immunotherapies.

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SoCal CTO

APRIL 9, 2013

What I didn''t discuss was how you should go about selecting the right company. I just got an email asking about exactly this: I''m with a new company that needs some software built, but doesn''t need (or have the resources for) a large staff of software developers. Make sure you know exactly what the company did on each project.

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Web Development Web Develop Development 204

Both Sides of the Table

AUGUST 22, 2011

Feature, not a company. Whether something is a feature or a company is clearly subjective. And sometimes features (say, Twitter) turn into companies. At minute eight I spoke about group messaging companies as “features, not companies.&# It’s a market commentary, not a company commentary.

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socalTECH

SEPTEMBER 14, 2020

Santa Monica-based GoodRx , a developer of a digital healthcare and prescriptions service, has set an IPO pricing range of between $24.00 The company is looking to raise as much as $1.1 According to the company, it is looking to sell 39,807,691 shares of its common stock in the IPO. and $28.00 GoodRx has filed to trade as GDRX.

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socalTECH

NOVEMBER 18, 2019

Los Angeles-base streaming television service Hulu announced on Friday that it is upping the price of its Hulu with Live TV service to $54.99, up from $44.99, in what is a fairly significant bump in its subscription rate. The price hike will impact both new and existing subscribers to the service. READ MORE>>.

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socalTECH

JUNE 8, 2020

La Jolla-based Avidity Biosciences , which is developing oligonucleotide-based therapies for rare and serious diseases, has set the pricing range for its IPO, saying it is looking to sell 10 million shares at between $14.00 The company said it has applied to list on the Nasdaq Global Market as RNA. and $16.00

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socalTECH

MARCH 16, 2021

The company said it expects its initial offering price to be between $21.00 The company is looking to list on the New York Stock Exchange under the symbol VZIO. Morgan and BofA Securities, along with Wells Fargo Securities Guggenheim Securities, Needham & Company, Piper Sandler as well as Roth Capital Partners.

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socalTECH

APRIL 22, 2019

Los Angeles-based Beyond Meat , which develops plant-based meat products, which look and taste like real meat, has set its IPO pricing range, as its preps to go public. According to Beyond Meat, it expects an initial offering price of between $19.00 The company has applied to list on the Nasdaq Global Market as BYND. and $21.00

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socalTECH

DECEMBER 7, 2017

San Diego-based Odonate Therapeutics , a pharmaceuticals startup focused on chemotherapy drugs, has priced its IPO, saying on Wednesday afternoon that it has priced its IPO at $24.00 per share was on the low end of its initial estimated pricing range of $24.00 The $24.00

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Berkonomics

MAY 8, 2014

I am chairman of a company that, as I write this, is twelve years old and has not yet taken a dollar of outside investment. The company has been funded entirely by grants from the National Institute of Health, amounting to millions of non-dilutive dollars in all. How refreshing!

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socalTECH

APRIL 4, 2017

San Diego-based Tocagen , a clinical stage gene therapy company aiming at treating cancer, has set the pricing range for its IPO. The company said in a filing that it expects to offer 7,250,000 shares of its common stock at between $10.00 The company has applied to list as TOCA on the NASDAQ Global Market. and $12.00

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Pricing San Diego Marketing Company 160

Berkonomics

MAY 23, 2024

Pay early-stage board members of companies that are not lifestyle businesses one percent of the fully diluted equity in the form of an option that vests over two to four years of service. You do not pay professional investors who are serving on behalf of an investment company or VC and paid by that company.

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Venture Capital Pricing Equity Invest 156

socalTECH

MAY 29, 2019

CrowdStrike , the cybersecurity software developer which has a significant research and development presence in Irvine, has set its IPO pricing range, saying on Wednesday that it looking to sell 18,000,000 shares of its common stock at between $19.00 The company has applied to list as CRWD on the Nasdaq Global Select Market.

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Startup Professionals Musings

MAY 26, 2021

You can’t make up the difference by raising their salary, or dropping the price of your product. You have to convince your team and other key constituents to trust you, before they will reciprocate with a full commitment and engagement with you and your business. Marty Zwilling First published on Inc.com on 05/11/2021.

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Company Companies Metrics Entrepreneur 165

socalTECH

JULY 22, 2014

San Diego-based OneRoof Energy , the solar energy services financing and solar installation company led by David Field, said today that it has tied with "digital services" company Elevate. Accor ding to OneRoof Energy, the move will help extend OneRoof to a "substantial" customer base. READ MORE>>.

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Xconomy

MAY 22, 2020

But the biotech sector is defying the pandemic with crossover financings and freshly minted public companies. On Friday, three firms added their names to the list of life science companies preparing to join the public markets. COVID-19 has ravaged the economy, and it was expected to quash the IPO market, too.

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socalTECH

JULY 8, 2020

Uber said on Wednesday that drivers in Southern California and Sacramento are now allowed to set their own price, as part of an effort by the company to show that its drivers are independent contractors and not employees. The new pricing option is available to Uber drivers in Los Anegles, San Diego, Bakersfield, and other areas.

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