socalTECH

APRIL 15, 2021

San Diego-based TuSimple priced its IPO last night, saying that it will sell 33,783,783 shares of its Class A common stock at the price of $40.00 per share, raising just over $1 billion for the company. The company will begin trading this morning on the Nasdaq Global Select Market as TSP.

Pricing 113

Pricing Class San Diego Capital 113

Startup Professionals Musings

MAY 14, 2021

As an advisor to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies , usually driven by competitor prices, or cost plus a reasonable margin. I often wonder whether you as the entrepreneur have worked as hard on your pricing strategy as you have on your innovative solution.

Pricing 145

Pricing Startup Competition Examples 145

Berkonomics

SEPTEMBER 7, 2023

Have you developed a prototype, alternate pricing schemes, even a PowerPoint mockup to show to potential buyers? I would be very, very nervous without testing the product in the market as early as possible, ready to make changes and enhancements before committing to production and release. Do NOT rest until you test.

Product 156

Product Marketing Resource Email 156

socalTECH

JUNE 12, 2020

San Diego-based Avidity Bio , a biopharmaceuticals company working on oligonucleotide-based therapies, priced its IPO last night, saying that it will offer up 14,400,000 shares of its common stock at $18.00 The company priced above its initial estimated offering range of $14.00 READ MORE>>.

Pricing 113

Pricing San Diego Capital Invest 113

socalTECH

MAY 20, 2021

Carpinteria-based construction management software developer Procore Technologies priced its IPO last night, saying it will sell 9,470,000 shares of its common stock at a price of $67.00 The company starts trading this morning on the New York Stock Exchange under the symbol PCOR. The IPO was underwritten by Goldman Sachs & Co.,

Pricing 113

Pricing Santa Barbara Software Development Capital 113

Both Sides of the Table

SEPTEMBER 28, 2014

But what IS the right amount of burn for a company? Burn rate in case you don’t know is the amount of money a company is either spending (gross) or losing (net) per month. (it Conversely if you’re burning $600,000 per month (yes, some companies do) then you only have 5 months of cash left. Gross Burn vs. Net Burn.

Startup 383

Startup Company Companies .Net 383

socalTECH

MAY 10, 2021

Carpinteria-based construction management software developer Procore has set its estimated initial IPO pricing, saying in a filing today that it now expects an initial offering price of betweenn $60.00 The company has applied to list on the NYSE under the symbol PCOR. and $65.00 Piper Sandler, Stifel, and William Blair.

Pricing 113

Pricing Software Development Software Capital 113

Startup Professionals Musings

MARCH 8, 2021

“Intrapreneurs” are entrepreneurs inside big companies, who do corporate spin-offs. A spin-off is merely a startup spawned by a mature parent (company), and conventional logic would dictate that it has a survival advantage over the lowly startup. Foreign companies in the US like to use spin-offs to find expansion opportunities.

Company 125

Company Companies Startup Examples 125

socalTECH

JULY 23, 2021

Los Angeles-based soda company Zevia has its IPO on Thursday, launching itself onto the public markets on the New York Stock Exchange at ZVIA. The company priced at $14.00 The price was at the midpoint of its originally estimated $13.00 The company is backed by Caisse de depot et placement du Quebec (CDPQ).

Marketing 113

Marketing Pricing Los Angeles Software 113

TechCrunch LA

APRIL 22, 2019

Beyond Meat , the meat replacement company whose packages of Beyond Burgers line grocery store aisles across America, has priced its initial public offering. The company is looking to raise roughly $200 million in the stock sale for its portfolio of burger, chicken and sausage replacements, selling 8.75 million a year earlier.

Pricing 236

Pricing Los Angeles Venture Capital Study 236

socalTECH

JUNE 11, 2021

La Jolla-based biopharmaceuticals startup Janux Therapeutics said early this morning that it has priced its IPO, offering up 11,400,000 shares of its common stock at $17.00 The company begins trading this morning on the Nasdaq Global market under the ticker symbol JANX.

Pricing 113

Pricing Avalon Capital Marketing 113

socalTECH

AUGUST 17, 2021

El Segundo-based Wpromote is launching a new marketing technology platform, the company said today, which it says will help complement its performance marketing services. Pricing on the tools were not announced.

El Segundo 113

El Segundo Platform Marketing Pricing 113

Berkonomics

FEBRUARY 18, 2021

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes.

Marketing 156

Marketing Demand Class Pricing 156

socalTECH

SEPTEMBER 14, 2020

Santa Monica-based GoodRx , a developer of a digital healthcare and prescriptions service, has set an IPO pricing range of between $24.00 The company is looking to raise as much as $1.1 billion through its IPO on the NASDAQ Global Select Market. and $28.00 GoodRx has filed to trade as GDRX. Seelaus & Co.,

Silver Lake 113

Silver Lake Pricing Santa Monica Equity 113

Berkonomics

MARCH 4, 2021

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. Changing the rules to fit the market. As a product marketing effort, it was a failure.

Artificial Inteligence 240

Artificial Inteligence Marketing Press Resource 240

Both Sides of the Table

AUGUST 22, 2011

Feature, not a company. Whether something is a feature or a company is clearly subjective. And sometimes features (say, Twitter) turn into companies. At minute eight I spoke about group messaging companies as “features, not companies.&# Well marketed. It has always stood out in my mind.

Company 295

Company Companies Gogii Google 295

Both Sides of the Table

APRIL 21, 2020

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Topics we covered: B2B Companies You haven’t seen the full extent to how the correction is going to affect you. A seed company hasn’t ramped up its cost base. Should you focus on growth?

Venture Capital 263

Venture Capital Marketing Startup Writing 263

socalTECH

JUNE 8, 2020

La Jolla-based Avidity Biosciences , which is developing oligonucleotide-based therapies for rare and serious diseases, has set the pricing range for its IPO, saying it is looking to sell 10 million shares at between $14.00 The company said it has applied to list on the Nasdaq Global Market as RNA. and $16.00

Pricing 113

Pricing Capital Invest Marketing 113

Tech.Co

JUNE 22, 2021

Shopify is planning to strike a blow at Amazon by entering the affiliate marketing space. But, it also represents another swipe at Amazon's near-monopoly control of the affiliate marketing space. Understand the costs with our complete Shopify Pricing Guide. Why Would Shopify Expand into Affiliate Marketing?

Marketing 177

Marketing Buzzfeed Guide Platform 177

socalTECH

MAY 29, 2019

CrowdStrike , the cybersecurity software developer which has a significant research and development presence in Irvine, has set its IPO pricing range, saying on Wednesday that it looking to sell 18,000,000 shares of its common stock at between $19.00 The company has applied to list as CRWD on the Nasdaq Global Select Market.

Pricing 113

Pricing Research Software Development Capital 113

socalTECH

APRIL 4, 2017

San Diego-based Tocagen , a clinical stage gene therapy company aiming at treating cancer, has set the pricing range for its IPO. The company said in a filing that it expects to offer 7,250,000 shares of its common stock at between $10.00 The company has applied to list as TOCA on the NASDAQ Global Market.

Pricing 160

Pricing San Diego Marketing Company 160

Xconomy

MAY 22, 2020

COVID-19 has ravaged the economy, and it was expected to quash the IPO market, too. But the biotech sector is defying the pandemic with crossover financings and freshly minted public companies. On Friday, three firms added their names to the list of life science companies preparing to join the public markets.

Company 145

Company Companies Marketing Develop 145

socalTECH

APRIL 22, 2019

Los Angeles-based Beyond Meat , which develops plant-based meat products, which look and taste like real meat, has set its IPO pricing range, as its preps to go public. According to Beyond Meat, it expects an initial offering price of between $19.00 The company has applied to list on the Nasdaq Global Market as BYND.

Pricing 113

Pricing Los Angeles Marketing Product 113

socalTECH

DECEMBER 7, 2017

San Diego-based Odonate Therapeutics , a pharmaceuticals startup focused on chemotherapy drugs, has priced its IPO, saying on Wednesday afternoon that it has priced its IPO at $24.00 per share was on the low end of its initial estimated pricing range of $24.00 The $24.00 READ MORE>>.

Pricing 113

Pricing San Diego Capital Funding 113

Startup Professionals Musings

MAY 26, 2021

In business, few things are totally in your control, so many of you find it easy to put the onus for negatives on someone else or the market. Proactively market and defend your trust image. Trust is your personal brand, and it must be marketed and protected much like your business brand. This approach is not conducive to trust.

Company 165

Company Companies Metrics Entrepreneur 165

socalTECH

JULY 23, 2018

Santa Barbara-based Sonos , the developer of user-friendly, Internet-connected, whole-home audio systems, set its estimated IPO pricing range on Monday morning, the next step in bringing the company to market. Sonos has applied to list on the Nasdaq Global Select Market as SONO. and $19.00 READ MORE>>.

Pricing 100

Pricing Santa Barbara Redpoint Marketing 100

Berkonomics

MAY 9, 2024

Ten tests for your business success: Is your market identifiable and accessible? Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. How large is your total market? Can you dominate that market?

Patents 156

Patents Pricing Ideas Marketing 156

socalTECH

MAY 16, 2014

Santa Monica-based TrueCar has priced its IPO, saying last night that it will sell 7.8 The pricing was below the company''s earlier, estimated IPO range of $12.00 The company raised around $71.1M TrueCar is trading on the NASDAQ Global Select Market as TRUE. million shares of its stock at $9 per share. READ MORE>>.

Truecar 147

Truecar Pricing Arcturus Anthem 147

socalTECH

MAY 29, 2014

Santa Barbara-based Resonant , which is developing radio frequency filters (RF) used for mobile devices, has priced its IPO, saying it is offering up 2,700,000 shares of its common stock at a price of $6.00 The company is slated to start trading on the Nasdaq Capital Market as RESN today. for the company.

Pricing 138

Pricing Santa Barbara Startup Mobile 138

socalTECH

MAY 25, 2016

Culver City-based NantHealth , one of the startups out of billionaire Patrick Soon-Shiong's NantWorks portfolio, has set its IPO pricing range at between $12.50 per share, the company said in a regulatory filing on Tuesday. The next step in the IPO process is the company's roadshow to investors and actual pricing of an IPO.

Pricing 113

Pricing Culver City Marketing Startup 113

socalTECH

JULY 18, 2014

TubeMogul , which develops software to help advertisers with their online video buying, priced its IPO last night, offering up 6,250,000 shares of its common stock at $7.00 The company will starts trading this morning on the NASDAQ Global Select Market as TUBE. READ MORE>>.

Pricing 147

Pricing Advertising Startup Acquisition 147

socalTECH

JUNE 11, 2014

La Jolla-based biopharmaceuticals developer Ambrx has set its initial estimated pricing range for its IPO, saying in a filing this morning that it expects to price its IPO at between $12.00 The offering will raise around $86.94M for the company. Ambrx has applied to list on the NASDAQ Global Market as AMBX. and $14.00

Pricing 147

Pricing Acquisition Capital Marketing 147

Both Sides of the Table

MARCH 21, 2013

So when I meet with GRP portfolio companies that do enterprise sales I try to emphasize the following: 1. This might mean helping customers buy traffic, arb’ing deals, helping with RTB pricing or trading, etc. Integrate PS Work Into Sales & Marketing Processes. At a minimum co-ownership of the IP.

Software Review 321

Software Review Software Services Company 321

socalTECH

NOVEMBER 14, 2013

Monrovia, California-based Xencor has set the initial offering price for its IPO, saying in a filing Thursday morning that it will offer up 10,700,000 shares of its common stock at $7.00 The company plans to trade on the NASDAQ Global Market as XNCR. The company develops biopharmaceuticals technology. and $16.00

Pricing 157

Pricing Monrovia Acquisition Marketing 157

socalTECH

MARCH 10, 2020

Santa Monica-based EZ Texting , a developer of SMS marketing software, says it has launched two new services. Pricing on the new services were not detailed by the company. Pricing on the new services were not detailed by the company. EZ Texting is led by CEO Norman Happ. READ MORE>>.

Services 113

Services Marketing Santa Monica Pricing 113

TechCrunch LA

MAY 3, 2022

The company Winters was working for sponsored her MBA to Harvard Business School, and it was there that she came up with the idea for Upgrade. “I The company, which raised $1.7 All of the stylists are independent contractors and set their own pricing. The price a consumer pays depends on the stylist chosen.

Tool 179

Tool Customer Custom Marketing 179

socalTECH

AUGUST 4, 2014

San Diego-based Otonomy , which is developing treatments for diseases of the inner and middle ear, set its estimated IPO pricing range Friday. The company indicated in a filing that it now expects its IPO at between $14.00 Otonomy has applied to list on the NASDAQ Global Market as OTIC. and $16.00 READ MORE>>.

Pricing 147

Pricing Avalon San Diego Acquisition 147