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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389
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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

And for many companies a good deal of their business is still closed over the phone–through their call centers. This is especially true for companies with expensive and complex products or services that are more consultative in nature, like insurance, financial services, home services, education and travel, etc.

Marketing 209
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Non-millennial Bootstrapping – These 50-Something Entrepreneurs Rejected VC $ And Nailed It

InfoChachkie

Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. What makes their story more remarkable, in the age of 20-something billionaires, is that both of the company’s founders are in their 50’s.

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Track the Ten Elements of Value for Your Venture

Startup Professionals Musings

In business, one important measure is the value of the company. That’s because a company’s value is a composite of all of the quantitative and qualitative factors that comprise a company: revenues, expenses, risks, growth prospects, quality of the management team, competitive advantages, strength of the intellectual property, and so forth.

.Net 89
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

At the time when you did a search on Lycos, Alta Vista or similar for a category such as Cars you ended up getting 9 spam results and 1 proper website to meet your needs. The idea actually came to him from the Yellow Pages business. So the Yellow Page business was always “pay for placement.&#. Overture was sold to Yahoo!

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ProfileTree | LinkedIn For Services, Advertisers & The Unemployed

Tech Zulu Event

We wanted the name to also reflect what the company is about – Profile – was an important word for us – as people create profiles on the site – then it was finding possible domain names that would work. What are your backgrounds? What are your backgrounds? What inspired you? Any funding yet?

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TechZulu Live from StartupDemo

Tech Zulu Event

We will be bringing you some of the hottest startups around to give you a quick rundown about their companies and get to know the entrepreneur behind those companies. StartupDemo is an opportunity for early stage startups to showcase their new products and/or services. Be sure to tune in at 5:30pm PT. Adrenaline Fueled Angel.