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Four ways to create marketing excellence

Berkonomics

More we are taught in marketing classes. Find a way to position the company and the product to be wanted so much that it moves into the needs column for the consumer. Use all the techniques you learn in marketing classes to drive demand. Higher demand results in higher prices – if there is limited supply.

Marketing 156
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The three legged stool of marketing excellence

Berkonomics

Email readers, continue here.] I= increase revenues. Find a way to position the company and the product to be wanted so much that it moves into the needs column for the consumer. Use all the techniques you learn in marketing classes to drive demand. D=Decrease costs.

Marketing 201
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Can a revolutionary concept be too late to market?

Berkonomics

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. If others have created awareness of the market, you need only compare yourself favorably to those companies.

Marketing 120
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Can a revolutionary concept be too late to market?

Berkonomics

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. If others have created awareness of the market, you need only compare yourself favorably to those companies.

Marketing 120
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The trend is your friend.

Berkonomics

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field with products from other companies that have revenues flowing. Email readers, continue here.] Certainly there were resources available to point the company toward the information.

Class 149
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The most important person on the startup team

Berkonomics

Since Bill Hewlett joined with Dave Packard in 1939 to create what is today one of the world’s largest computer companies, there has been an evergreen debate as to who is more important in starting a tech company: the techie or the business guy? founder and CEO of Gust, the angel financing platform used by over 50,000.

Startup 189
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myLINGO | Connecting Non-English Speakers with the Movies

Tech Zulu Event

myLINGO is the first product of her company Oladas, Inc., Explain to our readers why you started your company, and why you created your app myLINGO. Share with our readers your experience surrounding the launch of the app. Explain to our readers what you learned from seeing myLINGO in action.

Startup 91