article thumbnail

OpenX Acquires Two Companies

socalTECH

Los Angeles-based OpenX has acquired Mezzobit and PubNation , two companies in the programmatic advertising space, the company said on Monday. Financial details of those acquisition were not announced by the company. According to OpenX, it plans to integrate Mezzobit and PubNation's tools into its platform.

OpenX 124
article thumbnail

OpenX Launches New Product

socalTECH

Los Angeles-based OpenX said this week that it has launched a new product, Apollo, which it says helps publishers maximize their programmatic revenue. The company said the new tool integrates with the open source Prebid offering, allowing such features as configuration management and a/b testing capabilities.

OpenX 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

OpenX Expands In Asia Pacific

socalTECH

Los Angeles-based advertising technology developer OpenX is in an expansion in the Asia Pacific region, saying that it has opened up a new office in Singapore. According to OpenX, the new Singapore office will serve as a regional hub for the company. READ MORE>>.

OpenX 124
article thumbnail

OpenX Revenues Rise To $172M

socalTECH

Los Angeles-based advertising exchange and technology developer OpenX said on Tuesday that its net revenues rose to $172M in 2017, as it saw 20 percent growth in its revenues for the fourth quarter. The privately held company said the results represented its tenth straight year of growth. OpenX is led by CEO Tim Cadogan.

OpenX 124
article thumbnail

OpenX Expands Executive Team

socalTECH

Los Angeles-based OpenX , which develops advertising technology, in addition to running its own ad exchange, said this morning that it has named three new executives. The company said it has named Sophia Chung as Vice President of product, Roy Firestone as Senior Director of Product, and Treven Ho as Senior Product Manager.

OpenX 113
article thumbnail

OpenX Rolls New Page Analysis Tool

socalTECH

Online advertising exchange operator and ad technology developer OpenX has rolled out a new, page analysis tool for Google Chrome, called Ad Footprint by OpenX Labs , the company said on Wednesday. OpenX is based in Los Angeles. The software is available for free. READ MORE>>.

OpenX 124
article thumbnail

OpenX Launches SDK For Mobile Video Ads

socalTECH

Los Angeles-based OpenX launched a new software development kit for the mobile video advertising market today, aimed at helping iOS and Android developers to add video ads to their apps. OpenX said the SDK offers up "plug-and-play" video advertising to help mobile app publishers and developers monetize their inventory.

OpenX 174