class-readers 
Berkonomics
MARCH 28, 2024
They write in their investment documents that they will occupy a seat on the board for as long as they are invested in the company, thinking of this as a protection for their investment and tool for them to influence growth. Once again, there is a need to educate board members that in conflict of interest cases, the corporation comes first.
Berkonomics
FEBRUARY 18, 2021
More we are taught in marketing classes. Then there’s the compass or cardinal definitions model for marketers : N=needs, W=wants, S=security, and E=education. Find a way to position the company and the product to be wanted so much that it moves into the needs column for the consumer. We can go on forever.
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Berkonomics
MARCH 4, 2021
Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. For argument’s sake, let’s credit the iPhone with igniting an entire product class. Apple as a surprising example.
Berkonomics
JULY 31, 2014
Then there’s the compass or cardinal definitions model for marketers : N=needs, W=wants, S=security, and E=education. Email readers, continue here.] I= increase revenues. Find a way to position the company and the product to be wanted so much that it moves into the needs column for the consumer. We can go on forever.
Berkonomics
SEPTEMBER 6, 2010
They write into their investment documents that they will occupy a seat on the board for as long as they are invested in the company, thinking of this as a protection for their investment and tool for them to influence growth. Email readers continue here.] Actually, there are two legal duties of board members.
Both Sides of the Table
JANUARY 14, 2014
It’s why the first company I ever invested in as a VC – Invoca – just announced a $20 million funding by Accel Partners. It’s why opt-in marketing databases can be so incredibly valuable for companies like Gilt Groupe, One King’s Lane and AdoreMe. Higher education. Much more data in the full post.
Both Sides of the Table
NOVEMBER 5, 2012
You imagined him as the kid in your class at school at the front of the room raising his hand at every question and saying, “Oooh, me. Even the VC who invested in your deal struggles to properly position why you’re going to be huge when they’re calling big tech companies or other VCs on your behalf. Call on me.
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