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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

” It’s the most common refrain I hear from investors and even entrepreneurs these days. What is perhaps different from other regions is that we have large indigenous aerospace industry and a big high-tech import/export trade as opposed to a lot of software companies. “There’s something going on in LA.”

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Social Search – What Entrepreneur Needs To Know

InfoChachkie

As noted in this recent Wall Street Journal article, Google has begun requesting that merchants include rating and review data to ensure that the efficacy of their search results. However, it most likely still won’t provide revenue or a return on ad spend seen in traditional direct response channels, such as paid search.

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Convertro Launches New Product

socalTECH

Zwelling is a serial entrepreneur, who has a number of very successful companies under his belt, including YLighting (acquired by a private equity firm) and EchoSign (acuqired by Adobe). Convertro is trying to better track conversions and visitors, and attribute those to different online advertising and outreach. READ MORE>>.

Product 145
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Interview With Mike Mothner, Wpromote On Growth, Acquisitions

socalTECH

Last week El Segundo-based Wpromote acquired fellow marketing agency Standing Dog, in a deal which brings the company to 260 employees, and continues to grow the company. If it's a digital channel, and there are customers to connect with, we are looking to help those companies grow. What are your thoughts on that?

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Interview with Jonathan David, Tapstone

socalTECH

For our profile today, we had a chat with Jonathan David , the CEO of Los Angeles-based Tapstone (www.tapstone.com), a company providing media buying and optimization. We spoke with Jonathan about the company and where it fits into the advertising market. What is Tapstone all about? We''ve been operating now for seven or eight months.

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Interview with Dan LeBlanc, CEO and Co-founder, Daasity

socalTECH

We spoke with CEO and co-founder Dan LeBlanc , a veteran of ProFlowers and FTD, on how he started the company and he problem the startup is solving for direct to consumer brands. The company that owned the brand was Provide Commerce, and the brand was Proflowers, which they owned along with a couple of other brands.

Startup 113
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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

And for many companies a good deal of their business is still closed over the phone–through their call centers. This is especially true for companies with expensive and complex products or services that are more consultative in nature, like insurance, financial services, home services, education and travel, etc.

Marketing 209