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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

And she didn’t start her company in Northern California. Tracy built her company, Recycled Media , out of necessity. She drove her company to profitability before paying herself a modest salary. Weddings are a bit like college degrees – they often set you back financially for many years after the event.

Startup 363
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. You might write a piece now and then that catches fire but there is nothing repeatable that would be useful for a business. But it wasn’t to be.

Marketing 379
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). The truth is – there isn’t a “right&# answer so for your company. You need some guidelines to make decisions. But once a VC has heard your idea he can’t “un-think&# it.

Marketing 380
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Attorney and Startup Business Advisor – Aaron Shechet

SoCal CTO

I recently got together with Aaron Shechet and an early stage startup to discuss the direction the company might want to take. We also represent a few larger companies with international issues. You are writing about the essentials of business. I am planning right not to write a post about how startups often get SEO wrong.

Startup 150
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How To Build Startup Credibility Before Your Brand

Startup Professionals Musings

I know that finding time is hard, and good writing is simply not what most people do. From a networking standpoint, it’s a lot more efficient than going to seminars and other industry events. More and more, employees work for people they respect, rather than companies. Populate your team. Hone your communication skills.

Startup 101
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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

Let me explain why this company had such an impact on my life. On the card I usually write the date, where I met the person, how I met them and what value I can bring to the table. Ask yourself, ‘what does my company solve’? In an excel sheet put the name of the event, link to the event, event organizer and event theme.

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7 Reasons to Start a Blog Before Shipping a Product

Startup Professionals Musings

I know that finding time is hard, and good writing is simply not what most people do. From a networking standpoint, it’s a lot more efficient than going to seminars and other industry events. More and more, employees work for people they respect, rather than companies. Populate your team. Hone your communication skills.

Blogging 104