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InfoChachkie
SEPTEMBER 4, 2012
In most cases, I provide some combination of the following advice: Brevity - Maximum length: two pages. Hopefully this straightforward format will help you avoid overly obtuse verbiage, while keeping your executive summary to two pages. The Company. Entrepreneurs routinely seek my advice regarding their executive summaries.
Both Sides of the Table
FEBRUARY 21, 2010
One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I covered that topic in my Twitter is RSS post.
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SoCal CTO
AUGUST 4, 2011
How will you be taking this to market? Major Phases / Major Features - What are the major features in the major phases for the product? What set of functionality would make your company launch-ready? Often this ties to marketing support. Do you transact immediately or on delivery of some product or service?
SoCal CTO
AUGUST 4, 2011
How will you be taking this to market? Major Phases / Major Features - What are the major features in the major phases for the product? What set of functionality would make your company launch-ready? Often this ties to marketing support. Do you transact immediately or on delivery of some product or service?
InfoChachkie
DECEMBER 10, 2012
Although the exact sequence of events is a bit unclear, it appears that Hacker News user "lukethomas"(who is unaffiliated with Divshot) was prompted to create the Hacker News post after reading a tweet about the initiation of the company's private beta. Be Yourself - Represent yourself, not the company in your comments. Engagement.
InfoChachkie
MAY 27, 2013
Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. He derived five lessons from his latest guerilla marketing triumph.
InfoChachkie
JULY 25, 2012
While the web based version of Facebook has an abundance of display banners and advertisements littering every page, the mobile version has nothing of the sort. But even Facebook admitted in their SEC filings that this was a weak solution and that they don’t currently generate any meaningful revenue from the use of Facebook mobile products.
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