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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

And she didn’t start her company in Northern California. Tracy built her company, Recycled Media , out of necessity. She drove her company to profitability before paying herself a modest salary. She put all of her savings into her company. Tracy studied SEOMoz and several other online sources of SEO tips.

Startup 363
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Rebelling is simply a form of snobbery. Online marketing uses techniques for driving promotion and place. Look at Viddy & SocialCast.

Marketing 379
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Attorney and Startup Business Advisor – Aaron Shechet

SoCal CTO

I recently got together with Aaron Shechet and an early stage startup to discuss the direction the company might want to take. It was a great conversation and I thought it would be a good idea to do some visible networking with Aaron to get to know him better. We also represent a few larger companies with international issues.

Startup 150
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Chartbeat is to Blogs as Google Analytics is to Print Newspapers

Both Sides of the Table

Chartbeat is a relatively young company and product. I’m only writing about the product because I’m passionate about it. For Mahalo this often means making modifications to the story in real time both to update any facts and to improve SEO on a story that is already becoming popular. Basically, it rocks!

Blogging 287
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How To Build Startup Credibility Before Your Brand

Startup Professionals Musings

I know that finding time is hard, and good writing is simply not what most people do. From a networking standpoint, it’s a lot more efficient than going to seminars and other industry events. More and more, employees work for people they respect, rather than companies. Populate your team. Cultivate early customers.

Startup 101
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7 Reasons to Start a Blog Before Shipping a Product

Startup Professionals Musings

I know that finding time is hard, and good writing is simply not what most people do. From a networking standpoint, it’s a lot more efficient than going to seminars and other industry events. More and more, employees work for people they respect, rather than companies. Populate your team. Cultivate early customers.

Blogging 104
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). The truth is – there isn’t a “right&# answer so for your company. For early-stage consumer companies I would be careful not to market futures at all.

Marketing 380