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Snapchat Expands Efforts At Yellow Accelerator

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Venice-based Snapchat says it is expanding the outreach efforts it has been running as part of its Yellow Accelerator. Snapchat said it is expanding Yellow to introduce a new program to support Snapchat integration, in addition to its annual programs. Snap just started taking applications for Yellow Collabs. READ MORE>>.

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Image Metrics Rolls Out New AR Platform

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El Segundo-based Image Metrics , a developer of computer vision and facial analysis and tracking tools, has rolled out a new platform for implementing augmented reality (AR), which it calls LUNAR. The company said its tools can be used with existing iOS or Android apps, or standalone. READ MORE>>.

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Half Lives. Social Media. And Snapchat Stories.

Both Sides of the Table

Twitter was the most unique social sharing platform that had emerged in my experience because it unintentionally innovated on a constraint of 140 characters (initially so that it could send messages as SMS, which it self had a size constraint). Twitter was “full fidelity” and Facebook was “curated” by an algo controlled by the company.

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Snapchat's Evan Spiegel: Fake News Is Social Media's Fault

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In an attempt to separate Snapchat from Facebook--and despite the service being widely considered a social media service--Spiegel said Snapchat actually began as "an escape from social media" used to talk with friends. READ MORE>>.

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The Long Economic Case for Snapchat

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Yesterday I wrote a primer on how to use Snapchat for my peer group of “over 30” people who don’t yet “get” Snapchat. Today I want to talk briefly about why I believe Snapchat is an important media company. Snapchat is performing off the hook on all fronts.

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Why on Earth Would Anybody Post Business Videos on Snapchat?

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By now if you follow me on Twitter you probably know that I do near daily “Snapstorms” or a collection of short videos (usually < 5 mins in total) with entrepreneur advice on Snapchat. You can follow me on Snapchat at msuster. Every platform has its unique strengths. Snapchat is similar. People tune in every day.

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Naritiv Raises $3M For Snapchat Content

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Los Angeles-based Naritiv , a new startup developing a network of content creators for Snapchat, has raised $3M in a funding round, the company said Thursday. The startup--founded by Dan Altmann and Eric Posen--says it is enabling the creation of mobile-first content for Snapchat and other social network platforms.

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