Startup Professionals Musings

JANUARY 27, 2019

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. Add content regularly. Anchor the blog in your domain name.

Blogging 88

Blogging Search Engine Optimization Web Writing 88

SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. Like many product managers, my background is fairly eclectic. My first job out of school was at one of the early bioinformatics companies in Silicon Valley, working as the head of technical services. Tell me a bit about your background.

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

SEPTEMBER 15, 2013

You don’t need to invent an innovative product to be a real entrepreneur. They are not the generalists required for new product startups. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Startup Professionals Musings

JULY 24, 2015

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. Blogging will improve your site search engine ranking. New and relevant content on a regular basis is a major driver in search engine optimization, as well as the inbound and outbound links that blog comments generate.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Startup Professionals Musings

JANUARY 29, 2017

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. Add content regularly. Anchor the blog in your domain name.

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Startup Professionals Musings

DECEMBER 14, 2013

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company. The best way to do this is with real customer interviews.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

AUGUST 20, 2013

In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Until the company name is a famous brand, you are the brand.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company. The best way to do this is with real customer interviews.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

socalTECH

OCTOBER 14, 2011

Well, Los Angeles based Near Networks (www.nearnetworks.com) is looking to both reach customers online, and avoid the tacky, lousy production of typical small business ads, with a new service. Sam Rogoway: Near Networks is a national production studio that creates online videos for local businesses across the country.

Networking 150

Networking Search Engine Optimization Product Startup 150

Startup Professionals Musings

FEBRUARY 18, 2017

In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Until the company name is a famous brand, you are the brand.

Search Engine Optimization 54

Search Engine Optimization eBook Advertising SEO 54

Startup Professionals Musings

SEPTEMBER 5, 2013

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. Add content regularly. Anchor the blog in your domain name.

Blogging 95

Blogging Startup Search Engine Optimization Writing 95

Startup Professionals Musings

JUNE 18, 2012

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

NOVEMBER 3, 2012

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Here is my summary of her detailed roadmap to get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

JULY 22, 2012

In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Until the company name is a famous brand, you are the brand.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Tech Zulu Event

NOVEMBER 18, 2011

Typically entrepreneurs doubt themselves because they undervalue their offerings, but it isn’t about creating a product, setting a price and hoping people will buy. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Valu e and Exp erience versus Price and Product.

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

AUGUST 10, 2012

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. Add content regularly. Anchor the blog in your domain name.

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. Keyword research and budget forecasting.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Tech Zulu Event

MAY 15, 2015

Give them all the tools they will need to succeed at your company. But many companies hold meetings too often. If you must address an important issue in your company, then a meeting will be necessary. Your productive employees should be working more, and meetings interrupt them from accomplishing everything their talents allow.

SEO 40

SEO Search Engine Optimization Tips Software Review 40

Startup Professionals Musings

AUGUST 25, 2011

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Here is my summary of her detailed roadmap to get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it.

Customer 96

Customer Custom Search Engine Optimization Summary 96

Startup Professionals Musings

DECEMBER 5, 2010

In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Until the company name is a famous brand, you are the brand.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

Startup Professionals Musings

FEBRUARY 15, 2011

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Startup Professionals Musings

APRIL 27, 2011

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. Add content regularly. Anchor the blog in your domain name.

Blogging 91

Blogging Search Engine Optimization Services Writing 91

socalTECH

APRIL 14, 2010

Lolita Carrico: After I sold ModernMom last year to Demand Media and Richard Rosenblatt, which they merged into Brook Burke's company, BabooshBaby.com, I stayed with them through the transition. What is Gloss Network? Are sponsors interested in such highly targeted sites, rather than the broad reach? Lolita Carrico: I think so.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Startup Professionals Musings

FEBRUARY 24, 2010

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. The days when these roles were stable careers for company employees are gone. Administrative specialists.

Entrepreneur 48

Entrepreneur Search Engine Optimization Startup SEM 48

Startup Professionals Musings

FEBRUARY 13, 2010

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

InfoChachkie

DECEMBER 2, 2009

No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. Unpaid Search – Never pay a consultant to help you achieve a higher search ranking.

Customer 164

Customer Custom Advertising SEM 164