article thumbnail

8 Ways That Blogging Will Kickstart Your Startup

Startup Professionals Musings

New and relevant content on a regular basis is a major driver in search engine optimization, as well as the inbound and outbound links that blog comments generate. Develop an efficient and effective writing style. A good blog is a short and tightly-written message, which is key to every business communication.

Blogging 110
article thumbnail

10 Steps to a Memorable Website for Your Startup

Startup Professionals Musings

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. They will exit quickly. Show evidence of your expertise.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Keys to Making an Entrepreneur Website Credible

Startup Professionals Musings

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. They will exit quickly. Show evidence of your expertise.

article thumbnail

Ten Tips to Make Your Startup Website Memorable

Startup Professionals Musings

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. People buy from people. They will exit quickly.

Tips 92
article thumbnail

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. This is NOT the same as Search Engine Optimization (SEO).

article thumbnail

Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Search engine marketing is simply buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. Campaign setup and ad copy writing.

SEM 90
article thumbnail

Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

Let me explain why this company had such an impact on my life. On the card I usually write the date, where I met the person, how I met them and what value I can bring to the table. Ask yourself, ‘what does my company solve’? Partner with companies who relate to what you are selling, but aren’t direct competitors.