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Startup Professionals Musings
JUNE 2, 2021
In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today.
Startup Professionals Musings
OCTOBER 29, 2010
One of the most important questions you will be asked by potential investors is how your solutions beats the competition, not just today, but over the three to five year life of their investment. The concept is called “sustainable competitive advantage.” That implies competitive now, and the potential to stay in the lead.
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Startup Professionals Musings
JUNE 26, 2015
Few investors these days have the time or patience to read a full business plan, so a better way to catch their eye is with a tightly written and well formatted two-page executive summary. Include your sustainable competitive advantage. Professional investors look for the right people more than the right product.
Startup Professionals Musings
FEBRUARY 10, 2012
One of the most important questions you will be asked by potential investors is how your solutions beats the competition, not just today, but over the three to five year life of their investment. The concept is called “sustainable competitive advantage.” Our product is truly disruptive technology.” Our patent will protect us.”
InfoChachkie
SEPTEMBER 4, 2012
In most cases, I provide some combination of the following advice: Brevity - Maximum length: two pages. Hopefully this straightforward format will help you avoid overly obtuse verbiage, while keeping your executive summary to two pages. The Company. Patents and Trademarks. Competition. Opportunity. Management Team.
Startup Professionals Musings
JANUARY 26, 2012
The elevator pitch should be the first few paragraphs of your business plan, your executive summary, your investor presentation, and the first page of your web site. For example, “I just patented a new cell-phone technology that will double battery life for half the cost. Unlike [competition], we [differentiation].”
Startup Professionals Musings
FEBRUARY 13, 2016
As a startup advisor and investor, I recommend a pitch deck with about 10 slides backed up with a written business plan of approximately 20 pages, both containing quantified answers to the following key questions. This is also the place to first mention patents and any other differentiators that put you ahead of competition.
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