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Hidden Revenue: Mining Your Customer Base for Extra Profit

SoCal Tech Calendar

Thursday, November 5, 2009 -- Hidden Revenue: Mining Your Customer Base for Extra Profit. Many companies focus almost exclusively on bringing in new customers, leaving many profit dollars on the table. See [link] (more).

Customer 100
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5 Keys to a Customer Centric Organization

SoCal Tech Calendar

Thursday, March 12, 2009 -- 5 Keys to a Customer Centric Organization. Most every company claims or believes they are customer centric, but are they really? In a recent study of 665 companies worldwide, Gartner found that less than 5 percent of businesses have successfully implemented "customer centric" approaches.

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Driving Purchase Decisions in the Social Media Era

SoCal Tech Calendar

TCOSC Marketing and Sales Executives Society. As a marketer, this means that your ability to influence purchase decisions will be increasingly determined by what customers' social networks think about your product - in real-time. Driving Purchase Decisions in the Social Media Era. See [link] (more)

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Strategic Alliances

SoCal Tech Calendar

Strategic alliances, ranging from customer-supplier relationships to joint venture companies, can provide a business with the strategic ingredients needed to accelerate the growth of its top and bottom lines in ways it couldn't with only its internal resources. Thursday, October 14, 2010 -- Strategic Alliances. See [link] (more).

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Driving Revenue thru Relationships

SoCal Tech Calendar

Learn how companies such as Cisco, SAP, Intel, NIKE Inc., Brands have expanded their business by connecting with millions of customers and prospects in a more authentic way. Thursday, September 9, 2010 -- Driving Revenue thru Relationships: The New Social Business Model that Works. Lufthansa, Swiss Re, T-Mobile and Yum!

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Video Games Industry 2009: New Opportunities

SoCal Tech Calendar

Thursday, February 26, 2009 -- "Video Games Industry 2009: New Opportunities" TCOSC.