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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group.

Marketing 379
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Here’s What’s Driving Collaborative Consumption and Where the Market May Head Next

Both Sides of the Table

I spoke this past week at the LeWeb conference in London, which was a superbly well run event with a very quality production team. And it was convenient for me because we also held our annual London board meeting of DataSift , who helps companies processes and analyze large volumes of social plus enterprise data in realtime.

Marketing 361
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The End of the Web? Don’t Bet on It. Here’s Why

Both Sides of the Table

He argues for a world he calls POSO (post social) in which we will only use social applications which drastically cut down our time involvement and/or increase our productivity. Throughout the 90′s the PC became much more popular in corporate environments, so companies began to replace dumb terminals with PCs.

Web 355
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How I Use Visualization to Drive Creativity

Both Sides of the Table

This applies equally to VCs, startups & big company executives. The need for creativity extends well beyond product design. One example is driving, which has an actual physiological reason it makes you creative. Yet most startups seem to constrain creativity to product design. Many people are visual thinkers.

Writing 356
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Non-Profits Telling Stories Through Technology

Tech Zulu Event

After college Brandon put forth his knowledge of business to work and built his first company and the platform for his future business venutres, Audiolife – a direct-to-consumer eCommerce company. GoodThreads goes the extra step with the ability to integrate product purchases on event registration and fund raising pages.

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Tech Giants’ Partnership To Explore Ethics, Societal Impacts of AI

Xconomy

Each company is investing untold billions of dollars in developing AI technologies, betting on a future defined by computer systems that can perceive, reason, advise, and decide. Microsoft, meanwhile, announced a new 5,000-person group Thursday dedicated to the development of AI technologies and products that use them.

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10 ways you’ll probably f**k up your startup — Spook Studio — Medium

SoCal Delicious

Here are two examples. Simon Sinek’s Golden Circle framework “People don’t buy what you do, they buy why you do it” Simon Sinek If your customers believe in your mission, then they’ll warm to you and listen to what you offer and how. Having a clear focus means it’s easier to communicate what your product is and who it’s for.

Startup 78