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How Boards Need to Evolve Over Time

Both Sides of the Table

When you first start your company and raise initial venture capital your board probably consists of 1-3 founders and 1-2 VCs. If you raise millions of dollars from professional investors it is no longer “your” company but a shared company that you control. In the Early Days. Mentorship. As You Start to Mature.

Startup 325
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Guerilla Marketing Fail – What I Learned From The Austin Police

InfoChachkie

Acrobatic ninjas, the Austin Police and several livid tradeshow executives – a perfect recipe for a reality television show, but not a great combination for Seth Epstein’s startup, Social Stay. Both the video and Seth’s post are excellent primers regarding how to deal with guerilla marketing gone wrong. By: Seth Epstein.

Marketing 230
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Confessions Of A VC: Crap – Why I Passed On Uber’s Seed Round

InfoChachkie

It is far more detrimental to one’s returns to make investments in companies which fail to return capital. A VC has done their job when their funds include enough great companies to generate an industry-leading outcome. Thus, while it is painful for a great investment to pass you by, the pain is wistful, not acute.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.

Customer 164
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Are You an Entrepreneur?

InfoChachkie

“You are forty, out of a job, a newlywed, your wife is expecting a baby, you don’t own your own home, you have no specialized qualifications, the only company you ever launched went bankrupt and you have just been sentenced to one year in jail.”. Source: Harold Evans, They Made America. The answer is at the end of this entry.