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10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Cost of customer acquisition.

Metrics 100
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better.

Metrics 346
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Gross margin positive != That bit is easy.

Metrics 150
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8 Ways To Ensure Customer Interactions Are Memorable

Startup Professionals Musings

For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees. Incentives should be a combination of metrics and recognition to highlight results. Provide training, tools, and required decision authority.

Customer 147
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A year in review: productboard’s top 10 posts from 2017

socalTECH

On fatherhood and entrepreneurship… As CEO and co-founder of productboard, how does Hubert Palan manage the company, the product, and his newborn son? Now everything our company does?—?from from sales to marketing, product, to ops and finance?—?centers How does Hubert Palan juggle being CEO of productboard and a new father?

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How Modern Companies Have Redefined Customer Support

Startup Professionals Musings

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. Big companies and small, from Amazon to Zappos, have set the bar high along the following lines: Business must be available when and where you are. The world has changed.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. You must have a strong Chief Marketing Officer (CMO) with a clear strategy for spending, and metrics to gauge results. Turf wars between people complicate assessment.

Customer 100