SoCal CTO

NOVEMBER 5, 2009

I recently got together with Aaron Shechet and an early stage startup to discuss the direction the company might want to take. We also represent a few larger companies with international issues. Any thoughts on my recent post Startup Metrics ? The Startup Metrics post is a good example of what I call “holocognics.”

Startup 150

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Both Sides of the Table

JULY 16, 2013

It is what is commonly referred to as “vanity metrics” as in, “Look at how many more followers I got us! It was built in pilot with BMW, HP and one huge, beloved entertainment company here in LA that I guess was a bit gun shy to include their name in our announcement. End of story. Or Likes – LIKES!

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SoCal CTO

APRIL 1, 2009

This site is being sponsored by the Technology Council of Southern California and my company TechEmpower. So you can see that Entrepreneur (60) LinkedIn (15) Metrics (16) SEO (15) Company (141) are all considered highly relevant to the term "startup." And perhaps to stimulate new connections.

Southern California 150

Southern California TechEmpower Technology Council Metrics 150

Both Sides of the Table

FEBRUARY 20, 2017

Vanity metrics will make you feel good about site traffic of SEO over conversion rate or purchases of your product will get more attention than retention. But many CEO’s and management teams fail to set clear guidelines on what the company objectives are and make sure that everybody is driving toward the same goal.

Activity 164

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Startup Professionals Musings

APRIL 1, 2017

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers. Marty Zwilling.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

AUGUST 18, 2013

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers. Marty Zwilling.

Social Media 102

Social Media Media Product Metrics 102

SoCal CTO

DECEMBER 9, 2009

I just had an all-too common conversation with the founder of a startup who had spent more than a year working with a software development company who had produced a mess. SEO for Startups )? What are your key Startup Metrics ? I always take a very different approach in early conversations. Other types of users? Administrators?

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Startup Professionals Musings

JULY 27, 2012

They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers. Marty Zwilling.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

DECEMBER 14, 2013

Here is my summary of her roadmap which I believe can get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. Include planned measurements and metrics. The best way to do this is with real customer interviews.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

APRIL 7, 2017

Here is my rendition of how her roadmap can keep you on the right track, like Xerox Data Solutions, with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. Include planned measurements and metrics. The best way to do this is with real customer interviews.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

SoCal CTO

MARCH 1, 2007

skip to main | skip to sidebar SoCal CTO Thursday, March 1, 2007 Entreprenuer Network Great post by Ben Kuo - The Importance of the “Network&# to Entrepreneurs - the informal connections between people in the technology industry here who have a vested interest in helping entrepreneurs take their companies to the next level.

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SoCal CTO

FEBRUARY 17, 2007

This company was started by Victoria Duff (who many of us know from back in the late 90s), Phillis Lane (who I have known for quite a few years) and Jon Bukosky. They are quite happy with a business that will turn into a profitable $20M company and dont necessarily need an obvious exit strategy.

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SoCal CTO

MARCH 20, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

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SoCal CTO

MARCH 9, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

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Startup Professionals Musings

NOVEMBER 3, 2012

Here is my summary of her detailed roadmap to get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. Include planned measurements and metrics. The best way to do this is with real customer interviews.

Tips 93

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SoCal CTO

MARCH 20, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

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SoCal CTO

MARCH 13, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

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Both Sides of the Table

MARCH 25, 2016

It turns out that to build a successful company you ultimately need this strange thing called “revenue” that people don’t just hand you: You need to earn it. Most of this advice boils down to an argument in favor of basic planning before starting a company or raising money. MakeSpace provides physical storage.

Startup 150

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SoCal CTO

FEBRUARY 28, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Google 150

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SoCal CTO

FEBRUARY 25, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

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SoCal CTO

FEBRUARY 17, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Blogging 150

Blogging CTO Coach Southern California CTO Hire 150

Startup Professionals Musings

AUGUST 25, 2011

Here is my summary of her detailed roadmap to get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. Include planned measurements and metrics. The best way to do this is with real customer interviews.

Customer 96

Customer Custom Search Engine Optimization Summary 96

SoCal CTO

FEBRUARY 17, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Los Angeles 150

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SoCal CTO

MARCH 12, 2007

I had to laugh when an analyst with Forrester said in the article - As impressive as these results may be, myShape’s approach will probably fail to gain a mass audience unless the company can somehow simplify the measuring process, said Sucharita Mulpuru, an analyst with Forrester Research.

MyShape 150

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SoCal CTO

MARCH 5, 2007

However, there are lots of companies that are making money from open source and freemium models. A friend of mine has a company that builds open source applications in spaces that are a bit less innovative than Elgg, but they do very well financially through the packaging and support models.

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SoCal CTO

FEBRUARY 20, 2007

Ive personally been involved in the start-up world in Los Angeles for about 15 years, and have had the opportunity to work on many early-stage companies (e.g., Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 eHarmongy) as an acting CTO. He has been the CTO for several start-ups, most notably eHarmony.

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SoCal CTO

FEBRUARY 27, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

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SoCal CTO

FEBRUARY 25, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

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SoCal CTO

FEBRUARY 17, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

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SoCal CTO

MARCH 20, 2007

He tells us: If you’re starting a new internet company, its important to know who your audience is, and to make sure that you don’t let your own experience and that of other Time Poor people guide you wrong. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

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SoCal CTO

FEBRUARY 23, 2007

And, yes, I realize that Im a service provider, but I also am a CTO for several companies. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Unfortunately, a lot of networking events attract more service providers and people out of work than interesting people.

Los Angeles 150

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socalTECH

NOVEMBER 12, 2008

Matthew spoke to us to give us a better idea of what the company offers and why it was started. What's your background, and how did you decide to start the company? It was the third week of December 2006, and I was involved with a biodiesel company. Who are you targeting with this -- buyers at companies?

SEO 100

SEO Advertising Gogii Tech Coast Angels 100

SoCal CTO

NOVEMBER 10, 2009

My first job out of school was at one of the early bioinformatics companies in Silicon Valley, working as the head of technical services. On the SEO side of things, I'll definitely want to get your feedback on Browse My Stuff. Your last two positions Google Photos and United Online were really big companies.

Product 150

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Tech Zulu Event

NOVEMBER 8, 2012

CircleUp is an online social marketplace that supports direct equity investments from individual investors to small private consumer and retail companies. We’re all so caught up in social media marketing and search engine optimization (SEO) that we tend to forget one on one relationships are the most powerful of them all.

Startup 104

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Tech Zulu Event

JANUARY 20, 2014

Natural language merchandiser Compare Metrics. One of Austin’s fastest growing companies, product video producer Invodo. This article has been syndicated in partnership with SEO’Brien. Retail pricing intelligence provider Blacklocus ; who was picked up by Home Depot, making ATX the home of their innovation center.

Technical Review 71

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Tech Zulu Event

SEPTEMBER 13, 2011

He gives up the goods and a few tips on what you could do to help market your company. I tried to start my own online t-shirt company not realizing the money and time commitment it would take to be successful. The great thing about FOD is we are a very agile company. We are growing into a media company.

Sites 61

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SoCal CTO

MARCH 22, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Blogging 150

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