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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver.

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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver.

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Down bad

TechCrunch LA

Get this newsletter in your inbox every Thursday by subscribing on TechCrunch’s newsletter page. We’ve talked crypto crashes a couple times already in the short life of this newsletter but the sell off this week has spooked crypto insiders in a very different way. crash redux. industrials, retail, real estate).

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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc. Here’s a screen shot of my home page on awe.sm.

Marketing 307
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Chartbeat is to Blogs as Google Analytics is to Print Newspapers

Both Sides of the Table

Chartbeat is a relatively young company and product. I’m only writing about the product because I’m passionate about it. Let’s start with what I like most about the product. The middle part of Chartbeat shows the pages that are being read at the moment. Basically, it rocks! It’s addictive.

Blogging 287
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8 Ways To Ensure That Your Website Is Winning For You

Startup Professionals Musings

Even more disappointing are other statistics that show most websites that do exist have a very low “conversion rate,” or ratio of visitors to the site versus ones who meet your goal of buying a product or signing up for a newsletter. No company exists in a vacuum. Skip the hyperbole.

SEO 53
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Interview with Matt Edelman, ThisNext

socalTECH

Matt Edelman: The last company I ran and co-founded PeopleJam, which was a social media business for people interested in self improvement. Matt Edelman: Before I started, the company had acquired a company called StyleHive, which also owns MyStyleDiary. That's available on our home page. So let's talk about ThisNext.