article thumbnail

5 Keys Steps For Every Startup Roadmap To Revenue

Startup Professionals Musings

Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company.

Startup 105
article thumbnail

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Steps On The Success Path For Every Small Business

Startup Professionals Musings

Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company.

article thumbnail

5 Tips to Alignment With New Consumer Buying Habits

Startup Professionals Musings

Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company.

Tips 93
article thumbnail

5 Steps to Sell the Way Your Customers Want to Buy

Startup Professionals Musings

Recent reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company.

article thumbnail

Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Search engine marketing is simply buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. Keyword research and budget forecasting.

SEM 90
article thumbnail

Many Websites Look Like Zombies to Google Search

Startup Professionals Musings

A while back I emphasized how important is to have a company website these days ( Publish Your Website Or Customers Won’t Find You ). I should have added that a website not optimized for search engines is lost in the heap of a billion dead websites.

Google 93