Both Sides of the Table

JUNE 20, 2013

In my first enterprise software company we developed a methodology for sales that we called PUCCKA , which I wrote about previously. Having a good sales methodology can help you ensure your company runs more disciplined campaigns and focuses scarce resources on your best opportunities. It the second rule of sales, “Why Buy Me?”

Sales 336

Sales Startup Competition Customer 336

Startup Professionals Musings

APRIL 29, 2023

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.

Startup 111

Startup Training Services Writing 111

Startup Professionals Musings

AUGUST 3, 2020

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.

Startup 174

Startup Training Services Writing 174

Startup Professionals Musings

AUGUST 3, 2022

It refers to multiplication factors that occur when complementary actions or approaches are used together for greater impact. Participate in industry conferences and expositions. Any increase in brand recognition, as well as personal connections, is a multiplier to your existing marketing and sales efforts.

Marketing 119

Marketing Social Media Mentor Conference 119

Startup Professionals Musings

SEPTEMBER 2, 2018

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.

Services 72

Services Startup Training Writing 72

socalTECH

APRIL 18, 2017

Ahead of the Recurring Revenue Conference ([link] which we are helping to sponsor next week, we are chatting with a few companies in the recurring revenue area space. There are so many more brands and competition. Additionally, we're very sales and marketing driven. What's the idea behind SnackNation?

Entrepreneur 124

Entrepreneur Services Sales Customer 124

Startup Professionals Musings

JUNE 27, 2014

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.

Services 105

Services Startup Training Writing 105