Both Sides of the Table

JULY 21, 2014

People attending marquee conferences with rock bands, prominent speakers, Gartner Group prognosticators and lots of other happy customers. Have sales bonus plans based on more than just sales targets. These can’t be the main event – sales are sales after all – but can help shape good behavior.

Marketing 354

Marketing Case Study Metrics Sales 354

Startup Professionals Musings

AUGUST 3, 2022

Participate in industry conferences and expositions. Any increase in brand recognition, as well as personal connections, is a multiplier to your existing marketing and sales efforts. Finally, key national conferences will show you improvements you need to make in areas that can create multipliers without breaking your business.

Marketing 119

Marketing Social Media Mentor Conference 119

Startup Professionals Musings

AUGUST 3, 2020

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.

Startup 174

Startup Training Services Writing 174

Both Sides of the Table

JANUARY 26, 2010

You can always tell during this discussion whether the entrepreneur has logged into their products, talked to their customers, read all the news stories and gotten all of the back channel info on the competition. You can tell if they have a deep-seated competitive spirit. Can’t go a mile deep on competition?

Entrepreneur 286

Entrepreneur Startup CTO Hire Sales 286

Both Sides of the Table

FEBRUARY 20, 2017

They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Here’s how it goes: You have a business development group with two people.

Activity 164

Activity Conference Press Case Study 164

Both Sides of the Table

MAY 13, 2018

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Somehow many first-time founders equate “sales” with something that is beneath them. In sales there are also three rules: Qualify, qualify, qualify.

Venture Capital 332

Venture Capital Funding Startup Sales 332

InfoChachkie

JULY 26, 2010

Entrepreneurs can emulate de la Guerra’s strategy and make their adVenture appear far larger than reality and thus increasing its influence and market reach while discouraging competitive threats by creating an industry alliance. Revenue – We generated significant fees, over and above our product sales, from our members.

Entrepreneur 168

Entrepreneur Santa Barbara Startup Conference 168

SoCal CTO

JUNE 9, 2010

Draw Your Ideas - A VC : Venture Capital and Technology , May 16, 2010 I saw Jack Dorsey give this talk at The 99% Conference last month. saw Jack Dorsey give this talk at The 99% Conference last month. Of the ones I have been to recently, the Nantucket Conference has been my favorite. It's a great talk. It's a great talk.

Startup 248

Startup Venture Capital Conference Social Media 248

InfoChachkie

JUNE 6, 2011

While he understood that some of his competitors’ booths were impressive, he also realized that most would not generate enough sales to recoup their booth’s cost. Ignore your sales and marketing people when they tell you that your company will be “embarrassed” if you do not purchase an expansive $150,000 booth. Splash In The Revenue.

Sales 174

Sales Customer Custom Conference 174

Startup Professionals Musings

SEPTEMBER 2, 2018

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.

Services 72

Services Startup Training Writing 72

socalTECH

APRIL 18, 2017

Ahead of the Recurring Revenue Conference ([link] which we are helping to sponsor next week, we are chatting with a few companies in the recurring revenue area space. There are so many more brands and competition. Additionally, we're very sales and marketing driven. What's the idea behind SnackNation?

Entrepreneur 124

Entrepreneur Services Sales Customer 124

Startup Professionals Musings

JANUARY 26, 2012

Use it in every networking situation and business conference introduction. Unlike [competition], we [differentiation].” Present a sustainable competitive advantage. You need to effectively communicate how your company is different and why you have an advantage over the competition.

Startup 113

Startup Patents Template Competition 113

socalTECH

APRIL 12, 2012

We pride ourselves as being very efficient, and have been a relatively small enteprise for the size of our sales. We really look instead as merchants as partners, and our teams are all incentivized to drive and grow sales for our merchants. Is Amazon's marketplace the largest competition for what you're doing?

Sites 210

Sites Commerce Pricing Product 210

Startup Professionals Musings

SEPTEMBER 3, 2013

If your B2B contacts are frequenting other non-competitive local businesses, LBS data could point you to more lucrative business partnerships. Whether it’s a local tweet-up or a major conference, this knowledge could be useful to help you plan what events you should sponsor or where you should set up your next booth.

Competition 84

Competition Entertainment Advertising Social Media 84

Startup Professionals Musings

JANUARY 31, 2011

Internet marketers see it as a better way to target consumers, and even retarget them to close a sale. If your B2B contacts are frequenting other non-competitive local businesses, LBS data could point you to more lucrative business partnerships. See who checks into your competition. Understand the competition.

Services 91

Services Startup Competition Entertainment 91

Both Sides of the Table

NOVEMBER 3, 2009

I remember going to an Under the Radar conference in 2006 in the heat of the Web 2.0 Unfortunately this was reinforced by the many conferences that rushed to espouse the benefits of Web 2.0 Better that you find that out before showing off your wares at the next trendy conference only to smoke your friends & families’ money.

Web 2.0 334

Web 2.0 Venture Capital Web Technical Review 334

Startup Professionals Musings

JUNE 27, 2014

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.

Services 105

Services Startup Training Writing 105

InfoChachkie

JUNE 6, 2011

While he understood that some of his competitors’ booths were impressive, he also realized that most would not generate enough sales to recoup their booth’s cost. Ignore your sales and marketing people when they tell you that your company will be “embarrassed” if you do not purchase an expansive $150,000 booth. Splash In The Revenue.

Sales 124

Sales Customer Custom Conference 124

Both Sides of the Table

OCTOBER 26, 2014

It’s why in this article I advise that people “market today not futures” because you don’t want your playbook in the hands of the competition. You need somebody who is thinking laterally about how to creatively get extra attention at conferences or trade-shows. Should any money go to PR at all?

Press 319

Press Startup Writing Training 319

Startup Professionals Musings

AUGUST 2, 2012

If your B2B contacts are frequenting other non-competitive local businesses, LBS data could point you to more lucrative business partnerships. Whether it’s a local tweet-up or a major conference, this knowledge could be useful to help you plan what events you should sponsor or where you should set up your next booth. Lead generation.

Services 82

Services Competition Mobile Entertainment 82

Startup Professionals Musings

SEPTEMBER 10, 2010

Use it in every networking situation and business conference introduction. Who is your competition? Successful competition is a positive - they are proof your business model and/or concept work. What is your competitive advantage? Everybody knows about these, but few people seem to deliver a good one. Don't have any?

Startup 93

Startup Competition Summary Patents 93

Both Sides of the Table

JANUARY 4, 2014

But I would posit that in order to sustainably build great products in an intensely competitive industry with skills shortages – people management is one of the most critical soft skills organizations need. – while the other might want a quick sale and pocket some bucks while the tech market is hot.

Startup 340

Startup Technical Review Course Press 340

Startup Professionals Musings

OCTOBER 12, 2010

That’s because a company’s value is a composite of all of the quantitative and qualitative factors that comprise a company: revenues, expenses, risks, growth prospects, quality of the management team, competitive advantages, strength of the intellectual property, and so forth.

.Net 89

.Net Metrics Competition Template 89

Xconomy

JULY 19, 2016

This has been evident with recent acquisitions beyond Symantec and Blue Coat – Avast and AVG, Cisco and CloudLock , IBM and Resilient Systems , and most recently Carbon Black and Confer. Symantec Forces the Industry to Stay Competitive.

Symantec 40

Symantec IBM IBM Acquisition 40

Startup Professionals Musings

AUGUST 17, 2016

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.

Services 61

Services Startup Training Writing 61

Both Sides of the Table

MARCH 6, 2010

Some people do the conference circuit too much, get involved in lots of side projects and attend every entrepreneur dinner. I get to do a deep dive on their business model, product roadmap and competitive positioning. When I go to conference I never sit in the meeting section – I always cruise the halls meeting people.

Venture Capital 312

Venture Capital Technical Review Startup Entrepreneur 312

socalTECH

AUGUST 9, 2013

Big publishers are using that to arm their sales forces, and figuring out what advertisers to go after and what to pitch. I spoke last week at the OMMA RTB conference, and described some of the data we have on how RTB is being used, and that was very well received. Similar, we also provide information on what publishers are doing.

Advertising 153

Advertising Startup CTO Coach Study 153

Both Sides of the Table

JULY 10, 2010

The Montgomery Conference : one of the top technology events of the annual calendar in the United States and held every March. Founded by James Reinhart out of Harvard Business School (semi finalist in annual business plan competition). Woot was one of the first one-per-day item sales site with a humorous and not always PC content.

Venture Capital 242

Venture Capital Mission Ventures Capital Help 242

Tech Zulu Event

APRIL 1, 2013

Learning experience includes: on-demand online video tutorial courses, live video-conference workshops, as well as individual online consultations, live workshops, and group programs. Mike’s work in sales, marketing, distribution, and business development is essential to customer acquisition, growth, and scalability.

Web 93

Web USC Course Guide 93

Both Sides of the Table

JANUARY 3, 2016

Examples of VC platform services include: recruiting, marketing, design support, inside sales reps, consulting, accounting services and so forth. They offer leadership conferences, regular content articles on leadership, board pack templates and the like.

Venture Capital 150

Venture Capital Platform Startup Resource 150

Both Sides of the Table

OCTOBER 19, 2009

After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. A gentleman had stopped by our booth multiple times and then wrote me immediately after the conference and said that I “HAD to come and meet with his partners the very next week.”

Venture Capital 274

Venture Capital Blogging Startup Slides 274

Both Sides of the Table

SEPTEMBER 20, 2009

Plus, now they need to Tweet, use Facebook, attend conferences and keep a blog! This is not unlike a major biz dev deal you’re trying to sign or a big sales campaign into the VP of a major company. I like to tell entrepreneurs to treat it like a sales campaign. EXACTLY like a sales campaign.

Venture Capital 277

Venture Capital Startup Email News 277

Tech Zulu Event

MAY 18, 2015

While we are currently expanding, we have twenty eight private offices, two large shared spaces, a lounge, various conference rooms, a whiteboard room, regular events, and competitive pricing, we aim to facilitate the optimum work culture for every type of business. All ticket sales are final. Contact us at sponsor@techzulu.com.

Hollywood 40

Hollywood Startup Social Network Entrepreneur 40

Xconomy

JUNE 3, 2016

This weekend, much of academia and industry involved in cancer will gather in Chicago for the annual American Society of Clinical Oncology conference. billion in December 2014, it counted on blockbuster sales of Cubist’s skin-infection antibiotic daptomycin (Cubicin) for years. But the U.S.

San Diego 62

San Diego Patents Acquisition News 62

socalTECH

APRIL 21, 2017

xWe spoke with a few companies in the recurring revenue area space, ahead of the Recurring Revenue Conference ([link] which we are helping to sponsor next week. Strangely enough, there's no competition there. The only frustrating thing there, is because they are so big, the sales cycles are very long.

Startup 145

Startup Product Customer Custom 145

Both Sides of the Table

MAY 27, 2013

In this period (less than 2 years) he has brought on incredibly talented senior execs is sales, marketing, product management, client services, finance, vp engineering and more. Ask for short conference calls. In Rob’s spare time he always seems to be going to a boxing class or some other competitive, physical activity.

Tips 365

Tips Email Venture Capital CTO Coach 365

Tech.Co

MARCH 8, 2018

Also at Startup Night will be 25 diverse and innovative startups showcasing their latest products, competing for prizes including: $1K from LaunchKC , Business Extra Points from American Airlines , and a fast tracked spot to the Startup of the Year semifinals competition at Innovate Celebrate 2018. Eric Mathews, Founder and CEO of Start Co.

Technical Review 70

Technical Review Startup Software Review Entrepreneur 70