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Why you should never have a data room — the most counter-intuitive fund-raising advice you’ll ever…

Both Sides of the Table

Your historical trading information including financials and a “customer file” which shows the history of your transactions so that investors can run “cohort” analyses Customer reference, personal references, key team members, compensation, cap table, stock option plan, etc. and then asking to take a brochure home with you.

Funding 336
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3 Sales Tips for Startups – Creating a Burning Platform

Both Sides of the Table

Most start-up entrepreneurs have little or no sales experience. But through nearly a decade of startups I learned that sales comes down to three essential elements: 1. The real test of sales and the topic of my post is “why buy now.” It’s what kills most sales cycles including raising venture capital. I know I didn’t.

Sales 319
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To Sell Anything You Need to Know What Makes You Unique

Both Sides of the Table

In my first enterprise software company we developed a methodology for sales that we called PUCCKA , which I wrote about previously. Having a good sales methodology can help you ensure your company runs more disciplined campaigns and focuses scarce resources on your best opportunities. It the second rule of sales, “Why Buy Me?”

Sales 336
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8 Marketing Multipliers To Boost Your Business Growth

Startup Professionals Musings

It refers to multiplication factors that occur when complementary actions or approaches are used together for greater impact. Participate in industry conferences and expositions. Any increase in brand recognition, as well as personal connections, is a multiplier to your existing marketing and sales efforts.

Marketing 119
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7 Ways Your People Skills Are The Key To Your Success

Startup Professionals Musings

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. Be accessible on social media, write a blog or articles for industry publications, and participate in conference panels and speaking engagements.

Startup 111
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7 Success Factors When Your People Are The Solution

Startup Professionals Musings

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. Be accessible on social media, write a blog or articles for industry publications, and participate in conference panels and speaking engagements.

Startup 174
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The Power Of Mouth To Mouth Marketing

InfoChachkie

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." Our goal was to have the conference participants wake up in their suites to a flyer stealthily placed under their doors in the middle of the night. We did not purchase tickets for the event. .

Marketing 239