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Reflections On 2019: Andy Wilson, Alliance for SoCal Innovation

socalTECH

Today, we share the thoughts of Andy Wilson , Managing Director of the Alliance for SoCal Innovation (www.alliancesocal.org). The Alliance is following the classic start-up trajectory: transition from the big idea to your beachhead product offering. Look for a number of important announcements from the Alliance on this front in 2020.

SoCal 140
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Create An Industry Alliance Entrepreneurs: Need Friends On The Startup Playground

InfoChachkie

Entrepreneurs can emulate de la Guerra’s strategy and make their adVenture appear far larger than reality and thus increasing its influence and market reach while discouraging competitive threats by creating an industry alliance. You must be highly presumptive when approaching potential members of your alliance.

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5 Rules Of Relevancy That Set Your New Venture Apart

Startup Professionals Musings

Some investors seem to focus wholly on the strengths of the management team, or a sustainable competitive advantage, and in reality these are the core attributes for every funding equation. A startup must form partnerships and alliances within its ecosystem. Of course, relevancy doesn’t work if you don’t have a winning business model.

Education 151
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6 Ways To Win By Creative Partnering With Competitors

Startup Professionals Musings

Of course, this path involves some risk, but you never get anywhere unless you take a chance. Even the giant General Motors has alliances with smaller competitors, like Peugeot, to reach certain small car segments. Startup founders are known for their passion for their startup idea, and for their passion to kill every competitor.

Startup 173
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Looking At Startups By The Rules Of Natural Selection

Startup Professionals Musings

Every startup needs a sustainable competitive advantage. With no competitive advantage, startups with new ideas gaining traction are never feared, and are usually eaten for lunch as sleeping giants wake up. In the business world, we call this finding the right strategic alliances. If you want to be feared. If you want to mate.

Startup 112
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6 Marketing Accelerators For Boosting Business Growth

Startup Professionals Musings

Of course, you can’t possibly brand yourself if you don’t know who you really are. The smart ones were already working on new features, and able to counter competition quickly. Solicit complementary partnerships and alliances.

Marketing 133
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10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

Sponsor some friendly competitive events with prizes. Offer an alliance with competitors to expand the market. Offer an alliance with competitors to expand the market. Everyone loves to compete, and maybe even win something. Examples include the Nike Run Club app where people participate in challenges and win trophies.

Marketing 170