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When Should You Allow Exclusivity in Deals?

Both Sides of the Table

A large, wireless carrier (AT&T) was willing to break it’s traditional rules in order to get access to innovation that it believed (correctly) would help it to sell more contracts and win more market share against its primary competitor (Verizon). Why Exclusivity Matters to Your Customers or Business Development Partners.

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6 Marketing Accelerators For Boosting Business Growth

Startup Professionals Musings

For example, many investors I know tell me they look for business plans that allocate the largest portion of a requested investment to marketing, but most often see the top “ use of funds ” to be further product or service development. Of course, you can’t possibly brand yourself if you don’t know who you really are.

Marketing 133
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9 Women Can’t Make a Baby in a Month

Both Sides of the Table

In the initial phases of any new market you’re developing a product (hopefully with a minimal set of features), getting feedback from customers, refining your product based on user feedback and then re-launching your product. Markets develop for a complex set of factors that are often beyond all of our control.

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Helping Startups Understand Salespeople & the Sales Culture

Both Sides of the Table

We focused together on improving our sales methodology, our training and our comp plans through a larger than life ex country manager from PTC named Kai Krickel. Sure, you need to be competitive on price. Of course that’s not true. We have 12 developers and they have 3. They buy on perceived value.

Sales 382
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10 Rules of Thumb for Startup Investment Valuation

Startup Professionals Musings

This time I’ll use a hypothetical health-care web site company named NewCo as an example to illustrate the points. Early customers and contracts in progress add value. Every customer contract and relationship needs to be monetized, even ones still in negotiation. NewCo doesn’t have any of these yet. Marty Zwilling.

Startup 108
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Streaming Wars: Netflix vs Amazon vs Hulu

Tech Zulu Event

Make no mistake, the other big streamers are hard at work developing their own award-winning, original content (and we’ll talk about some it), but Netflix remains miles ahead with an excellent collection of original movies and shows, many into their second or third seasons. A big draw for Netflix is the original shows. Hulu Basics.

Netflix 40
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Improving Sales: The Excuse Departement is Closed

Both Sides of the Table

Back then it was a larger than life ex country manager from PTC named Kai Krickel. Sure, you need to be competitive on price. Of course that’s not true. We have 12 developers and they have 3. Sales people will often sell future development work. He taught me much – most of it unconventional.

Sales 316