Startup Professionals Musings

JUNE 4, 2021

Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. The display side is called pay per action (PPA) or pay per lead (PPL).

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

socalTECH

FEBRUARY 16, 2010

We talked with Noah about how the company grew out of a business plan competition at the University of Southern California, his recent funding from the Maverick Angels, as well as how the firm hopes to stand out among a crowded list of comparison shopping sites. We then went out to raise money, and got started on development.

USC 207

USC CPC Sites Startup 207

Startup Professionals Musings

MARCH 23, 2013

Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. The display side is called pay per action (PPA) or pay per lead (PPL).

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. I don’t intend either, Burstly has respectable and strong competition. I’ll explain in detail below. He knows the ad management and ad network businesses.

Mobile 282

Mobile Invest Company Companies 282

Startup Professionals Musings

OCTOBER 3, 2010

Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. The display side is called pay per action (PPA) or pay per lead (PPL).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

socalTECH

DECEMBER 15, 2010

One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. We help web publishers make more money out of advertising. They can sell those ads on a CPM, CPC, or CPA basis. How is the competitive landscape is nowadays?

OpenX 242

OpenX Advertising Yahoo Pasadena 242