Startup Professionals Musings

NOVEMBER 12, 2022

For success these days, the purpose better focus on people, and solve a real problem for customers. Master-mind alliance. Then you must extend these alliances to vendors, partners, customers, and even competitors (coopetition). This is still one of the most important competitive differentiators that you can offer.

Technical Review 119

Technical Review Ideas Entrepreneur Customer 119

Startup Professionals Musings

APRIL 25, 2012

Porter proposed his Five Forces framework for analyzing the competitive environment which I think makes even more sense today. Every existing business, as well as every startup, needs to reassess their product or service in the context of these five forces: Intensity of competitive rivalry. Bargaining power of customers.

Competition 94

Competition Startup Pricing Framework 94

Startup Professionals Musings

JANUARY 4, 2023

With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. The broad-brush push-marketing is no longer competitive. The very best marketing is word-of-mouth from your very happy customers. Proactively seek out win-win alliances.

Marketing 107

Marketing Technical Review Startup Innocal 107

Startup Professionals Musings

FEBRUARY 15, 2021

All this was done without damaging anyone’s credibility, or stealing customers. It’s very unusual for two competitors to have exactly the same strengths – in development, marketing, distribution, or customer support. Even the giant General Motors has alliances with smaller competitors, like Peugeot, to reach certain small car segments.

Startup 173

Startup Outsource Development Examples Customer 173

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. Yet, as a business consultant, I still find many of you business leaders relying primarily on your technology, word-of-mouth , or location to attract necessary customers.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

APRIL 10, 2020

With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. The broad-brush push-marketing is no longer competitive. The very best marketing is word-of-mouth from your very happy customers. Proactively seek out win-win alliances.

Mobile 173

Mobile Marketing Technical Review Startup 173

Startup Professionals Musings

MAY 15, 2020

What I want to hear is an innovative marketing and growth strategy that will set you apart in the minds of investors, as well as customers. Today’s customer is especially attracted to companies like TOMS , who donates a pair of shoes for every pair they sell, or Patagonia, with its support for grassroots environmental groups.

Marketing 170

Marketing Startup Examples Customer 170

Startup Professionals Musings

FEBRUARY 15, 2020

For success these days, the purpose better focus on people, and solve a real problem for customers. Master-mind alliance. Then you must extend these alliances to vendors, partners, customers, and even competitors (coopetition). This is still one of the most important competitive differentiators that you can offer.

Technical Review 126

Technical Review Ideas Entrepreneur Customer 126

Startup Professionals Musings

APRIL 24, 2022

Every startup needs a sustainable competitive advantage. With no competitive advantage, startups with new ideas gaining traction are never feared, and are usually eaten for lunch as sleeping giants wake up. In the business world, we call this finding the right strategic alliances. If you want to be feared. If you want to mate.

Startup 112

Startup News Framework Outsource 112

Startup Professionals Musings

MARCH 3, 2021

For example, if you have ever watched the Shark Tank show on TV, they always ask about the cost of customer acquisition. It still amazes me that some entrepreneurs seem totally at a loss on this question, or customer retention rate, or even margin expectations. Postulate competitive reactions and your responses.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

Startup Professionals Musings

JANUARY 6, 2019

Some investors seem to focus wholly on the strengths of the management team, or a sustainable competitive advantage, and in reality these are the core attributes for every funding equation. Selling too early triggers customer defenses and drives them away. A startup must form partnerships and alliances within its ecosystem.

Startup 97

Startup Education Customer Custom 97

Startup Professionals Musings

AUGUST 31, 2018

As the Global Customer Growth Evangelist at Salesforce, with implementation roles at many other companies, she makes a host of relevant observations for every business owner. These days, customers remember the total experience with a company longer than they remember the price they paid. Pursue strategic alliances and partnerships.

Examples 67

Examples Customer Custom Software Review 67

Startup Professionals Musings

OCTOBER 14, 2019

Build connections with key customers and competitors. With the pervasive internet, and global social networks, it’s easy to be visible and connect to your customers, and they expect it. Very few businesses can grow organically fast enough to stay ahead of competition.

IBM 87

IBM IBM Ideas Technical Review 87

Startup Professionals Musings

MAY 24, 2013

Porter proposed his Five Forces framework for analyzing the competitive environment which I think makes even more sense today. Every existing business, as well as every startup, needs to reassess their product or service in the context of these five forces: Intensity of competitive rivalry. Bargaining power of customers.

Startup 80

Startup Framework Competition Pricing 80

Startup Professionals Musings

OCTOBER 25, 2015

For success these days, the purpose better focus on people, and solve a real problem for customers. Master-mind alliance. Then you must extend these alliances to vendors, partners, customers, and even competitors (coopetition). This is still one of the most important competitive differentiators that you can offer.

Entrepreneur 108

Entrepreneur Ideas Customer Custom 108

Startup Professionals Musings

JUNE 30, 2013

Some investors seem to focus wholly on the strengths of the management team, or a sustainable competitive advantage, and in reality these are the core attributes for every funding equation. Selling too early triggers customer defenses and drives them away. A startup must form partnerships and alliances within its ecosystem.

Startup 117

Startup Education Customer Custom 117

Startup Professionals Musings

JULY 24, 2019

Every startup needs a sustainable competitive advantage. With no competitive advantage, startups with new ideas gaining traction are never feared, and are usually eaten for lunch as sleeping giants wake up. In the business world, we call this finding the right strategic alliances. If you want to be feared. If you want to mate.

Startup 94

Startup News Framework Outsource 94

Startup Professionals Musings

OCTOBER 17, 2014

For success these days, the purpose better focus on people, and solve a real problem for customers. Master-mind alliance. Then you must extend these alliances to vendors, partners, customers, and even competitors (coopetition). This is still one of the most important competitive differentiators that you can offer.

Entrepreneur 104

Entrepreneur Ideas Startup Customer 104

Startup Professionals Musings

MAY 28, 2012

Some investors seem to focus wholly on the strengths of your management team, or your sustainable competitive advantage, and in reality these are the core attributes for every funding equation. Selling too early triggers customer defenses and drives them away. A startup must form partnerships and alliances within its ecosystem.

Startup 99

Startup Education Customer Custom 99

Startup Professionals Musings

DECEMBER 10, 2014

With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. The broad-brush push-marketing is no longer competitive. The very best marketing is word-of-mouth from your very happy customers. Proactively seek out win-win alliances.

Technical Review 106

Technical Review Startup Innocal Mobile 106

Startup Professionals Musings

SEPTEMBER 8, 2010

One of the key sections of any business plan is the analysis of the competition. Investors take that to mean either 1) there is no market for your product, or 2) you don’t understand the concept of business and competition. It will certainly also decrease profitability over time, as well as test your sustainable competitive advantage.

Startup 86

Startup Competition Pricing Framework 86

Startup Professionals Musings

DECEMBER 17, 2016

Some investors seem to focus wholly on the strengths of the management team, or a sustainable competitive advantage, and in reality these are the core attributes for every funding equation. Selling too early triggers customer defenses and drives them away. A startup must form partnerships and alliances within its ecosystem.

Capital 58

Capital Startup Education Customer 58

Startup Professionals Musings

FEBRUARY 28, 2018

For success these days, the purpose better focus on people, and solve a real problem for customers. Master-mind alliance. Then you must extend these alliances to vendors, partners, customers, and even competitors (coopetition). This is still one of the most important competitive differentiators that you can offer.

Technical Review 53

Technical Review Ideas Entrepreneur Customer 53

Startup Professionals Musings

MARCH 2, 2012

The competition never stands still, and new opportunities are evolving, based on culture changes in your customers, new technologies, and new problems in the world which need to be solved. Look for competitors that have the same capabilities as you in a different market area, or for different customers.

Startup 98

Startup Customer Custom Entrepreneur 98

InfoChachkie

MAY 23, 2011

Exclusivity excludes your startup from taking full advantage of future customer, partner and market opportunities. An Alliance Of Two. As noted in Alliances , startups with compelling technologies can often form an alliance of partners around their unique solutions. As such, deals are not exclusive, they are excludesive.

Technical Review 183

Technical Review Marketing Sales Competition 183

Startup Professionals Musings

NOVEMBER 15, 2010

The competition never stands still, and new opportunities are evolving, based on culture changes in your customers, new technologies, and new problems in the world which need to be solved. Look for competitors that have the same capabilities as you in a different market area, or for different customers.

Entrepreneur 100

Entrepreneur Customer Custom .Net 100

Startup Professionals Musings

AUGUST 1, 2014

All this was done without damaging anyone’s credibility, or stealing customers. It’s very unusual for two competitors to have exactly the same strengths – in development, marketing, distribution, or customer support. Even the giant General Motors has alliances with smaller competitors, like Peugeot, to reach certain small car segments.

Startup 103

Startup Outsource Development Examples Customer 103

Startup Professionals Musings

DECEMBER 23, 2015

With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. The broad-brush push-marketing is no longer competitive. The very best marketing is word-of-mouth from your very happy customers. Proactively seek out win-win alliances.

Marketing 56

Marketing Startup Technical Review Innocal 56

Startup Professionals Musings

JUNE 5, 2012

Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. In the following quarter, we jointly signed up two new customers who loved our “end to end” integrated solution.

Company 96

Company Companies Startup Examples 96

Startup Professionals Musings

NOVEMBER 16, 2014

Every startup needs a sustainable competitive advantage. With no competitive advantage, startups with new ideas gaining traction are never feared, and are usually eaten for lunch as sleeping giants wake up. In the business world, we call this finding the right strategic alliances. If you want to be feared. If you want to mate.

Entrepreneur 105

Entrepreneur Startup News Framework 105

Startup Professionals Musings

JUNE 5, 2013

The opportunity for change is huge, with everyone taking a new look at the world after the recession, but the competition is also huge, since the cost of entry is at an all-time low. Every startup needs a sustainable competitive advantage. In the business world, we call this finding the right strategic alliances.

Startup 99

Startup Competition News Framework 99

Startup Professionals Musings

MAY 4, 2011

Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. In the following quarter, we jointly signed up two new customers who loved our “end to end” integrated solution.

Startup 90

Startup Examples Customer Custom 90

Startup Professionals Musings

JULY 23, 2017

Every startup needs a sustainable competitive advantage. With no competitive advantage, startups with new ideas gaining traction are never feared, and are usually eaten for lunch as sleeping giants wake up. In the business world, we call this finding the right strategic alliances. If you want to be feared. If you want to mate.

Startup 57

Startup News Framework Entrepreneur 57

InfoChachkie

JULY 18, 2011

Instead, show them that they can increase their odds of success by forming alliances, taking calculated risks and negotiating mutually advantageous deals. Often, the best deals are the ones in which an alliance is formed with another player, to the detriment of the other players. This same dogged vigilance is required in any venture.

Entrepreneur 216

Entrepreneur Startup Outsource Development Paramount 216

Tech Zulu Event

DECEMBER 11, 2015

For those not familiar with the term, the cloud wars refers to the intense competition between public cloud providers as they seek to increase their share of the lucrative and growing cloud market. In fact, to describe the competition as intense is probably an understatement. Revolutionary Reach. Complicated Market.

Competition 40

Competition Startup Marketing Customer 40

Startup Professionals Musings

APRIL 9, 2010

For “coopetition” (also called a strategic alliance) to work, companies need to very clearly define where they are working together, and where they are competing. Here are some examples of common alliances between competitors that are synergistic deals: Cost sharing and economies of scale. Cross endorsement. Possible investor.

Startup 48

Startup Customer Custom Sales 48

Startup Professionals Musings

SEPTEMBER 19, 2022

Winning customers as an entrepreneur in a startup has many parallels to a young army trying to penetrate some formidable new and unfamiliar territory. Too many startups rush into battle early, assuming any progress will somehow give them the competitive advantage. Negotiate and leverage win-win alliances.

Startup 146

Startup Resource Entrepreneur Training 146