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10 Reasons To Market Globally While Selling Locally

Startup Professionals Musings

These days it is often more about being unique than being valuable. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. The broad-brush push-marketing is no longer competitive. The very best marketing is word-of-mouth from your very happy customers.

Marketing 107
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10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

These days it is often more about being unique than being valuable. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. The broad-brush push-marketing is no longer competitive. The very best marketing is word-of-mouth from your very happy customers.

Mobile 173
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Micromobility in limbo: Takeaways from Paris and LA

TechCrunch LA

From a societal perspective, I’d be more concerned about e-scooters leaving Los Angeles than Paris,” David Zipper, a visiting fellow at the Harvard Kennedy School’s Taubman Center for State and Local Government, told TechCrunch. Boohoo to your complaints about scooters on sidewalks! Frustrated. So what if there are accidents?

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How the myth of the ‘girlboss’ harms emerging women in tech

TechCrunch LA

billion company in the brutally competitive beauty industry, especially one with such broad appeal. They all seem to have slightly similar journeys, like they run consumer brands, maybe [have] slightly problematic racial politics, and some kind of takedown piece [is written about them]. That’s like the PR trope.”.

Startup 280
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10 Innovative New Global Ways To Grow Your Business

Startup Professionals Musings

These days it is often more about being unique than being valuable. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. The broad-brush push-marketing is no longer competitive. The very best marketing is word-of-mouth from your very happy customers.

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13 Red Flags To Avoid In Your Investor Funding Pitch

Startup Professionals Musings

Others, like Guy Kawasaki , have irreverently called some of these “entrepreneur lies,” but I prefer to think of them as innocent enhancements or omissions that can kill your deal. They expect to hear about founders and team member’s prior experience in building a startup, and knowledge in the relevant solution domain. Skip the hype.

Funding 98
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10 Funding Quotes Every Entrepreneur Should Skip

Startup Professionals Musings

Other writers, like Guy Kawasaki, have irreverently called some of these “entrepreneur lies,” but I prefer to think of them as innocent over-enthusiasm or over-confidence that can kill your deal. It always amazes me how an entrepreneur can define his market opportunity so broadly, then assess his competition so narrowly in the next breath.