Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). For sites displaying the ads, this is called pay per click (PPC).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Both Sides of the Table

MARCH 11, 2011

So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. If it worked in the Yellow Pages, why not on the Internet?

Competition 350

Competition Idealab Product CitySearch 350

socalTECH

NOVEMBER 14, 2019

Maybe they might be using a platform like Shopify to sell their products and power their website, and they might use Facebook for advertising, and maybe they're using paid search with Google. That makes it difficult to figure out what it costs to acquire a customer, and what a customer is worth.

Startup 113

Startup Platform Commerce San Diego 113

Startup Professionals Musings

OCTOBER 3, 2012

But the low cost also means that your competition will also be there in force. In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. Search engines. Paid search” will mitigate this to some extent, but is not a sustainable strategy.

Startup 96

Startup Social Media Content Paid Search 96

InfoChachkie

JULY 14, 2011

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. At CallWave, Colin was CTO, Jason was CFO and I was in charge of product marketing and customer acquisition. Who do you view as your biggest competition? You’re right. Work hard to get the right people on your team.

Marketing 209

Marketing Advertising Paid Search Startup 209

Startup Professionals Musings

NOVEMBER 12, 2013

But the low cost also means that your competition will also be there in force. In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. Search engines like Google are still the primary method for finding information on the Internet.

Social Media 93

Social Media Content Startup Web 93