Remove Competition Remove Customer Remove Reference Remove Writing
article thumbnail

7 Ways Your People Skills Are The Key To Your Success

Startup Professionals Musings

With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. The customer experience is more than the service.

Startup 111
article thumbnail

7 Success Factors When Your People Are The Solution

Startup Professionals Musings

With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. The customer experience is more than the service.

Startup 174
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Ways To Promote Your Services Business By Blogging

Startup Professionals Musings

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. An informal writing style is generally recommended. Don’t be shy, I don’t know many CEOs today that write their own speeches and marketing materials. Add outgoing links.

Blogging 135
article thumbnail

7 Staffing Strategies That May Cost You Your Business

Startup Professionals Musings

Hiring requirements must be anticipated and implemented with the same precision and tracking as manufacturing volumes, sales leads, and customer service. Your gut-feelings are important, but need to be validated by normal background and reference checks. Hiring before organizational structure is defined. Quick to hire and slow to fire.

article thumbnail

I Know Everybody Told You to Send Your Fund-Raising Decks as a Link.

Both Sides of the Table

Whenever you write your deck and send it out I think you should actually think to yourself, “my competitors are probably going to read this one day and this will be forwarded widely” and if your response isn’t “so what!” Competition isn’t won or lost by your marketing decks?—?it’s What should not be in your deck? A deck is a deck.

Funding 239
article thumbnail

5 Priorities Before You Bypass Professional Investors

Startup Professionals Musings

I refer back to the classic book, “ A Crowdfunder’s Strategy Guide ,” by Jamey Stegmaier, one of the biggest thought leaders on crowdfunding, and who has also run several successful Kickstarter projects, that together have raised many millions of dollars. billion globally by 2030, but that doesn’t mean it’s easy.

Startup 100
article thumbnail

To Sell Anything You Need to Know What Makes You Unique

Both Sides of the Table

Simply, this is identifying a customer need which has economic value to them if they can solve it. ” and if you can’t persuade enough potential customers they have some pain that needs fixing you probably should stick to your day job. Teams usually start with terminology that is very insular and less relevant to customers.

Sales 336