Startup Professionals Musings
JULY 19, 2021
Incent friendly competition with prizes. Attacking an issue that affects many potential customers allows you to focus on providing solutions, and lets your community do the selling. Don’t forget the basics of search engine optimization, social media engagement, video marketing, and courting influential bloggers.
Startup Professionals Musings
JUNE 4, 2021
Their computers then merge your ads with search results when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page. This is NOT the same as or better than Search Engine Optimization (SEO). Cost per action (CPA).
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Startup Professionals Musings
AUGUST 25, 2011
But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her new book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.
Tech Zulu Event
OCTOBER 6, 2016
Further, as the competition amongst web stores continues to increase, it’s becoming increasingly difficult to grab one’s parts of their desired market. With regards to search engine optimization, positioning your website such that it allows the search engines to read your website effectively is vitally important.
Startup Professionals Musings
DECEMBER 14, 2013
But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.
Startup Professionals Musings
APRIL 7, 2017
But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her classic book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.
Startup Professionals Musings
SEPTEMBER 14, 2015
A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising.
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