Clues: How to think like a growth CEO
Berkonomics
DECEMBER 29, 2022
Authors Jeanne Liedtka and Tim Oglivie have created a framework for creation of a new product or service – one worth spending at least a cycle of time for review. From their book, “Designing for Growth,” they iterate a four-question matrix, each with steps for creation through launch. Then let’s design it so it will wow.
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