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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

This is a post to help you figure out why you should write and what you should talk about. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this.

Blogging 373
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The Crowd Has Spoken: Check Out The Coolest US Tech Companies

InfoChachkie

The rest of the country may be in a recession, but hiring within the tech community remains highly competitive. As such, a reputation as a cool company is a competitive advantage to be cultivated and coveted. About a decade ago, when Yahoo! I recall speaking with then VP of Marketing Karen Edwards about Yahoo's success.

Yahoo 205
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With Greathouse Comes Great Responsibility

InfoChachkie

He conveyed his message in various ways, but the most memorable was a piece of literature he had them read called The Mouse Driver Chronicles , a true story about two Wharton MBA roommates who passed on their big salary job offers and followed the dream to launch their own business. Share and Enjoy.

Class 231
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Startup Lessons From Olympic Innovators

InfoChachkie

However, at most startups, competitive advantages are derived from a combination of invention and innovation, as described more fully in Inventor Or Innovator – Which Are You? Startups often out-maneuver their larger rivals by changing the key parameters upon which competition has historically been based. The Berkoff Blastoff.

Startup 198
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6 Hiring Lessons from Vince Lombardi

InfoChachkie

It’s not just about hiring brilliant people – it’s about building a brilliant team. Veterans, college athletes, and people who donate their time to good causes are all experts at thinking about what it takes to make the organization succeed. You simply cannot teach competitiveness; people either have it or they don’t.

Coach 160
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Here’s How You Get A VC To Pull Out Their Checkbook

InfoChachkie

Competition. I promise I will never tweet you a crazy personal opinion or tell you about that killer burrito I just ate. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • EmailRSS. Patents and Trademarks. Management Team. Share and Enjoy.

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Guerilla Marketing, Brad Feld Style

InfoChachkie

I recently spoke with Brad about his approach to guerilla marketing and how he instills eclectic marketing tactics in Foundry Group’s portfolio companies. We’re very focused on the users of our product, which are entrepreneurs and… we translate into being very obsessed about our entrepreneurs’ products. Foundry Group Goes Guerilla.

Marketing 233