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Why buy IT? Why buy MINE? Why buy NOW?

Berkonomics

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 226
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7 Ways To Keep All Players Centered On What Matters

Startup Professionals Musings

The basic alignment framework of strategy, customers, people, and processes hasn’t changed, but the pace of technological, competitive, and social change has increased at an amazing rate. If you have had to pivot from the consumer market to enterprise customers, that requires new pricing models and new sales channels.

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article thumbnail

Why buy IT? Why buy MINE? Why buy NOW?

Berkonomics

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 222
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How to Improve Your Odds of Getting to Yes with a VC — “Land and Expand”

Both Sides of the Table

controlling your psychology ) you no doubt have heard me say that raising capital is a sales & marketing process. Decision Dynamics Each firm makes decisions in different ways so understanding the firm’s decision framework matters. This is Sales 101. How does the partnership typically make its final investment decisions?

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The Importance of Teams and Why the Best Leaders Cultivate Them

Both Sides of the Table

It is a hugely compelling show because Zakaria covers world issues that will affect all of us in ways that are accessible and with frameworks for processing disparate information. It seems to me that we obsess too much with product features, sales pipelines, competitive pressures, fund raising and such.

Coach 150
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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

Let’s set up a framework. Gross margin (GM) is the amount of profit you make per sale of your product or service taking into account your total costs of selling that product or service. A Framework to Guide You: So putting it all together, you should always be mindful of your personal circumstances and market conditions.

Startup 383
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8 Questions to Help Decide if You Should be Raising Money Now

Both Sides of the Table

A year ago I blogged about one of my most common mantras that applies to sales, biz dev & fund raising alike: “ Time is the Enemy of all Deals.&#. I thought I’d try to offer a framework for thinking about the topic. So here’s my framework. Sometimes this pays off, other times it doesn’t.

Help 303