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Can you defend your pricing niche against your competition?

Berkonomics

This week, we continue our series on marketing and positioning. There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. What competition would you face? The five major niches.

Pricing 226
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Recognize your five critical business risks.

Berkonomics

First, there is market risk. Will the marketplace accept your product? Is there a market for your class of product at all? Market risk is constant and should be of greatest concern to any executive or entrepreneur. Mitigating market risk is not easy. Second is product risk.

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With Greathouse Comes Great Responsibility

InfoChachkie

I thought this post might be of interest to some of my readers, as it offers a glimpse into my approach to teaching entrepreneurship. . Design together, the course that introduced the idea for brightblu, they were concurrently taking three other classes: Entrepreneurship, Entrepreneurial Marketing and Art of the CEO.

Class 231
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The five kinds of risk in building your business

Berkonomics

First, there is market risk. Will the marketplace accept your product? Is there a market for your class of product at all? Market risk is constant and should be of greatest concern to any executive or entrepreneur. Mitigating market risk is not easy. Here are risks you can address.

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Interview with Sam Teller, LaunchpadLA

socalTECH

For readers, LaunchpadLA is all about? We got over 400 applications for the ten slots we had open in this class, and we picked ten amazing companies. So far, eight of the ten companies in our current class have raised outside funding, and we're really happy with how it's gone so far. We're really excited for the next steps.

Class 261
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The most important person on the startup team

Berkonomics

The basic concept has to make some kind of sense given the technical, market and competitive environment, otherwise nothing else matters. This is where you find the superb Rails coder, and the world-class information architect, and the consummate sales guy, and the persuasive business development person, and the brilliant CFO.

Startup 189
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Hacking Hacker News – How Wily Startups Leverage Social News Sites

InfoChachkie

The innocuous post, which was simply titled " Divshot " generated over 110 comments and was awarded nearly 200 points by Hacker News' notoriously jaded readers. The team subsequently earned a coveted position in Launchpad LA's current accelerator class after winning the Crowdstart LA competition. Hacker Downside.

News 198