Startup Professionals Musings

SEPTEMBER 24, 2014

“Attached is a copy of my full business plan for your review.” The first page of the business plan better be an executive summary which gives the investor a taste of the financials, as well as opportunity, competition, and key executives. “I I don’t have a business plan, but the technology is disruptive.” Marty Zwilling.

Entrepreneur 119

Entrepreneur Technical Review Statistics Startup 119

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. Link has a summary of his argument plus a great video). While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. It’s worth a quick read.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

NOVEMBER 8, 2015

“Attached is a copy of my full business plan for your review.” The first page of the business plan better be an executive summary which gives the investor a taste of the financials, as well as opportunity, competition, and key executives. “I I don’t have a business plan, but the technology is disruptive.”

Technical Review 109

Technical Review Entrepreneur Startup Statistics 109

Startup Professionals Musings

DECEMBER 14, 2013

Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company. Marty Zwilling.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

MARCH 5, 2018

“Attached is a copy of my full business plan for your review.” The first page of the business plan better be an executive summary which gives the investor a taste of the financials, as well as opportunity, competition, and key executives. “I I don’t have a business plan, but the technology is disruptive.”

Funding 62

Funding Technical Review Entrepreneur Startup 62

Both Sides of the Table

JUNE 28, 2018

People said this about Ring (which went from startup to selling to Amazon > $1 billion in around 5 years), Facebook, YouTube, Airbnb, Uber, Twitter, Instagram and many other great behemoths of the technology industry. You can expect some strong competition, but it’s unlikely that there will be 5 great scooter companies. Not really.

Santa Monica 256

Santa Monica Funding Startup Course 256

Startup Professionals Musings

NOVEMBER 3, 2012

Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company. Marty Zwilling.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

APRIL 7, 2017

Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

AUGUST 25, 2011

Recent reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company. Marty Zwilling.

Customer 96

Customer Custom Search Engine Optimization Summary 96

Both Sides of the Table

MARCH 22, 2010

But more broadly it got me thinking to one of the biggest mistakes tech executives get into in the first place. But you’d be surprised how much tech folks either hold journalists too much on a pedestal or disdain them. Given a choice of your marketing person or talking to you (the founder) there’s no competition.

Tips 307

Tips Startup Press Blogging 307

Both Sides of the Table

JANUARY 16, 2012

Executive Summary. If you want to watch the video version summary of my advice on fund raising it’s here. I get approached about clean tech or biotech periodically – I don’t focus on these. In ad tech there’s Seth Levine at Foundry Group and both Dana Settle & Ian Sigelow at Greycroft.

Develop 366

Develop Development Funding Venture Capital 366

Both Sides of the Table

DECEMBER 22, 2011

If you’re a startup and you haven’t read my summary of Clay Christensen’s seminal work please do. In the simplest form, new startups have a product that is INFERIOR to that offered by the competition but at a dramatically lower price with the seller opting for a very thin margin on their product. Why Deflationary Business Win.

Startup 386

Startup Pricing Marketing Product 386