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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today.

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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing.

Marketing 114
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Interview: Mark Douglas, President & CEO, SteelHouse Media

InfoChachkie

Messenger : Mark Douglas, President & CEO, SteelHouse Media. In this interview, Mark discusses how his experiences at Oracle, eHarmony and the Rubicon Project contributed to the creation of his latest venture, SteelHouse Media. What follows is a summary which paraphrases Mark’s responses. Rubicon was the media business.

eHarmony 204
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How To Pick Your Focus For Your Next Business Venture

Startup Professionals Musings

Will the solution give you an “unfair competitive advantage,” meaning no competitor already has it, or can replicate your solution without your skills or intellectual property. Highly saturated domains (more than 10 existing players), such as niche social media sites, are highly risky. Make it ready to play in all media.

Startup 96
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4 Key Questions To Size The Potential Of Your Startup

Startup Professionals Musings

Will the solution give you an “unfair competitive advantage,” meaning no competitor already has it, or can replicate your solution without your skills or intellectual property. Highly saturated domains (more than 10 existing players), such as niche social media sites, are highly risky. Make it ready to play in all media.

Startup 166
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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing.

Customer 146
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Here Is How To Win Today With The Customer In Control

Startup Professionals Musings

Bloom is a widely known expert on managing business growth, and he starts by summarizing the three key weapons of current customers, which include an instant summary of choices, prices, and features. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This new world is all about empowered customers.

Customer 146