Remove Competition Remove Oracle Remove Pricing Remove Product
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Helping Startups Understand Salespeople & the Sales Culture

Both Sides of the Table

Most technology startups seem to be funded by product people or business people. They like a solid product, well defined pricing, good references to sell against, a clear quota and well defined competitors. They are as good at selling you as they are at selling your product to customers.

Sales 382
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Interview: Mark Douglas, President & CEO, SteelHouse Media

InfoChachkie

In this interview, Mark discusses how his experiences at Oracle, eHarmony and the Rubicon Project contributed to the creation of his latest venture, SteelHouse Media. 4) Did I read correctly that you were part of the original development team for Oracle Financials? When I joined Oracle, they were essentially ‘the Google’ of their time.

eHarmony 204
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Improving Sales: The Excuse Departement is Closed

Both Sides of the Table

Most technology startups seem to be funded by product people or business people. They like a solid product, well defined pricing, good references to sell against, a clear quota and well defined competitors. They are as good at selling you as they are at selling your product to customers. My first startup was no different.

Sales 316
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Why You Should Make Your Competitors Your Frenemies

Both Sides of the Table

Conventional wisdom in most companies is that “the competition is the enemy&# – it’s the rallying cry to dig deeper, get more features out the door, issue press releases citing differences and attack the competition’s weaknesses in sales presentations. A healthy respect for your competition will serve you well.

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Understanding How The Innovator’s Dilemma Affects You

Both Sides of the Table

Let me start with Professor Christensen’s definition: “An innovation that is disruptive allows a whole new population of consumers access to a product or service that was historically only accessible to consumers with a lot of money or a lot of skill.&#. They offered a product that didn’t even try to compare with Siebel.

Startup 376
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You Can Compete with Free-and Win

Frank Addante

A good product is always more valuable than the free alternative, even when you sell yo-yo upgrades. The dad was, of course, alluding to Google's frequently-used strategy to make available free services in otherwise paid markets to rattle competition and gain market share for advertising-supported products.

Oracle 111
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Understanding Changes in the Software & Venture Capital Industries

Both Sides of the Table

We had to buy Oracle database licenses, UNIX servers, a Sun Solaris operating system, web servers, load balancers, EMC storage, disk mirrors for redundancy and had to commit to a year-long hosting agreement at places such as Exodus. Linux (instead of UNIX), Apache (web server software), MySQL (instead of Oracle) and PHP.