Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. They are: Price. The danger of competing on price.

Helping Consumers Name Their Own Price For Products, With Greentoe

socalTECH

In real life, you can just about bargain a price for anything you want to buy--a car, a house, even that new stereo from your local electronics store. Joe Marrapodi: GreenToe is a name your own price marketplace for products. That''s a perfect fit for baby products.

Startup Pricing: Are You Selling A Giffen Product?

InfoChachkie

In his premier film appearance in the blaxploitation send-up “I’m Gonna Git You Sucka,” Chris Rock inadvertently addresses a key pricing challenge faced by most entrepreneurs. Watch this 93-second clip and see if you can identify the pricing pitfall addressed in this humorous snippet.

You name the price; I’ll name the terms.

Berkonomics

Satisfy the seller’s need to claim a higher sales price victory by moving a substantial part of the price into a future earn–out, or using the target company’s own cash to pay part of the price, or asking the seller to finance a significant piece of the sale.

Real Startups Never, Ever Discount Their Prices

InfoChachkie

Avoid a simple pricing mistake which could sink your startup. Vendors often respond by discounting their prices at the 11th hour, in the hopes a lower price will spur a purchase. Protection – Consider offering “pricing protection” to users who are particularly price-conscious.

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

He said it was better than the Yellow Pages because he would provide pricing transparency. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards.

Pharmaceutical Price Controls Might Be Closer Than You Think

Xconomy

Amid the hue and cry over the Mylan EpiPen pricing debacle , Hillary Clinton unveiled her “ Plan to Respond to Unjustified Price Hikes for Long-Available Drugs. ” Clinton’s plan calls for “dedicated oversight to protect consumers.” Clinton proposes to combat “unjustified price hikes.”

What Entrepreneurs Should do about Price Fixing

Both Sides of the Table

They might not actively “collude&# and say “let’s collectively keep the price down&# but in the resulting discussion pricing information will flow – whether intentional or not. Have you looked at competition? How well financed is the competition?

Bio Roundup: Rare Disease Showdowns, Prices on TV, Dealmania & More

Xconomy

The field has gotten so competitive that multiple products are on the market for some diseases. The market for drugs for rare or “orphan” diseases continues to grow. An April report from Evaluate Pharma predicted sales of orphan drugs to rise 12 percent a year between now and 2024, when they will account for an estimated 20 percent of worldwide prescription drug sales.

The Best Entrepreneurs Are Hyper Competitive & Hate Losing

Both Sides of the Table

Mark Zuckerberg seems to be me to be one of the most talented young technology professionals of his generation and seems to have an amazing vision for technology and product. Competitiveness - One attribute that I believe most VCs look for in entrepreneurs is competitiveness.

Using Technology to Realize a Competitive Advantage

Tech Zulu Event

Computers and the Internet have now brought in a new era that relies on data to make profitable business decisions in the competitive environment. Below is a full explanation of how small businesses can leverage technology to earn a competitive advantage in the marketplace.

ShopWiki Launches Barcode Scanning, Price Comparison App

socalTECH

The site--which is owned by Los Angeles-based Oversee.net --said the barcode app lets users check online prices while shopping at brick and mortar retail stores. The app allows users to scan the UPC for a product, and then instantly see competitive pricing from online retailers. Among features of the software are support for a wide range of international stores, including pricing in the U.S.,

How You May be Signaling Price without Knowing It

Both Sides of the Table

It might also be that your product isn’t complete enough, you don’t have enough evidence of success (by what ever measure is appropriate). He was price signaling without knowing it. By stating the amount of the fund raise, you set price expectations without knowing it.

Recession-proof Pricing

SoCal Tech Calendar

Thursday, November 6, 2008 -- "Recession-proof Pricing Strategies for a Multi-platform World" Technology Council. Today's technology companies increasingly must deliver products on multiple platforms to satisfy customer demand and competitive pressures. Each delivery platform requires a different pricing model that attempts to maximize profits, but also impacts the company's infrastructure, channel, and competitive positioning.

Five ways to make your company stand out.

Berkonomics

There are five niches you can chose when defining your positioning strategy: price, quality, service, innovation, and elegance. Pricing strategies differentiate your business. First, and easiest to understand, is creating differentiation by price. Using price creatively.

Faster is sometimes more valuable than better.

Berkonomics

Dell’s response would be something like “Quality custom computers more quickly than the competition.” And in this company example, both quality and speed are the critical factors in competitive advantage. Which will you want to accent for your competitive advantage?

Pharma’s Productivity Problem: Finding More Blockbuster Drugs

Xconomy

A recent Wall Street Journal article that raised the possibility of Biogen as the target of another huge pharma buyout cited the lack of productivity as a major driver of M&A in the pharmaceutical industry. The industry can only go so far with growth through hyper-inflated pricing and mega-M&As. At some point pharma has to figure out how to make more drugs more efficiently, or face major dislocations like business-destroying price controls.

Top 57 Online Startups Meets Technology Meets Product Posts for November 2010

SoCal CTO

I continue to collect great content that is the intersection of startups, products, online and technology. So let’s be very specific: let’s assume your dream job is product manager at Google, working on the Analytics product. love to find great products and services made by entrepreneurs who are trying to change the world. Competing To Win Deals - A VC : Venture Capital and Technology , November 7, 2010 The venture capital business is highly competitive.

Boy! If I had only learned this before spending a million!

Berkonomics

Know your market and competition, or don’t spend a dime on anything else. In this case, the competition was not from a company but a new technology. In most cases, it is the competitor with a better product, lower price, faster service, better reputation that is the threat.

When Your Startup Business Plan Needs to Be Revised

Tech Zulu Event

Maybe a major company with deep pockets has embarked on a product line extension and is set to launch a product in direct competition with yours, or maybe, as with online gaming a few years back, the government decided to ban or sharply restrict your industry’s activities.

Why buy IT? Why buy MINE? Why buy NOW?

Berkonomics

Is your product or service one that responds to a customer need, real or perceived? This question deals with the of fering in general, not yet with your version of the product. What a powerful set of three questions.

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WhatRunsWhere Targets Ads On Android

socalTECH

Pricing on the new tool was not announced. The firm said the mobile products come thanks to its August 2012 acquisition of mobile ad measurement startup Mobile Ad Spy. whatrunswhere mobile advertising analytics android competitionAre you trying to figure out where your competitors and running in-app advertising on Android?

Can you overcome five risks and create wealth?

Berkonomics

First: Product risk. . Is the product or service possible to produce at all, let alone economically enough to compete in the marketplace? Email readers, continue here…] Are you ahead or behind the market with your product or service? And fifth: Competitive risk. .

Avoid the race to zero…

Berkonomics

Competitors, seeing a successful development of a niche, flock into the competitive void with products or services built with a fresh view of the current environment. When do you sell your company? Obviously we all want to sell at the top. And there is the problem.

The four “P’s” to help you build a great business

Berkonomics

The wrong person in most any job causes everyone below or above that person in the production system that depend upon that person to operate at a reduced rate or quality of output. The second “P” is for productivity. For example: Hire a great sales person then fail to support him or her with a good marketing effort or a properly priced quality product, and that person will be set up to fail, and for reasons you might have fixed.

Help 120

How to Out Amazon, Amazon

Both Sides of the Table

There has always been tension between CPG (consumer packaged goods) companies and the retailers who sell their products to consumers. This is true whether it’s physical products or media products. Many of us learned about substitute products in undergrad economics courses.

How to Prepare for a Board Meeting to Make Sure you Crush It

Both Sides of the Table

If you buy into the argument that a strong board can actually help you then this post will lay out how to help you have more productive meetings by preparing properly in advance. We think it will have a 30% attach rate to our core product.

Slides 260

How is your corporate and personal credibility?

Berkonomics

He stated that everything rides upon his credibility when he declares that he can produce a quality product on time, especially when his competition has faltered attempting to do so.

Can you profit by serving early adapters?

Berkonomics

They keep me at the leading edge of new development as it is productized, even before mass production. The costs in playing such a dual role are many times that of those in positioning a new product in a niche already opened by another. Marriott called theirs “tier pricing”.

Cast your net where the big fish swim.

Berkonomics

But for most, the true sign of success and potential for even more is in the landing of a major account, one that validates the pricing, quality and competitive advantages of a company’s offering. One day a sixteen wheeler full of returned product drove into his loading area.

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NeweggBusiness Gets GSA Schedule Contract

socalTECH

GSA Schedules enable government agencies to bypass drawn out competitive bidding and contract negotiations for a pre-approved list of products, where pricing and terms have already been vetted and negotiated. Los Angeles-based online technology retailer Newegg reports this morning that its B2B subsidiary, NeweggBusiness , has been awarded a General Services Administration (GSA) Schedule contract.

The five kinds of risk in building your business

Berkonomics

Will the marketplace accept your product? Is there a market for your class of product at all? Email readers, continue here…] Second is product risk. Fourth is competitive risk , which consists of two separate risks.

What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

An alternate outcome that I also unfortunately observe in some cases are companies who had extreme early success with an initial product adoption but failed in key areas that limited the growth and therefore the ultimate financial outcomes. How profitable is my product or service?

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What Can You Learn From Ring’s Astounding Success?

Both Sides of the Table

If you don’t know, Ring offers home security products that started with a video doorbell, then video floodlights, outdoor stickup cams and now in-home security features that innovate in-home security alongside outside protection. Next Jamie told me he planned to sell products on QVC.

Helping Startups Understand Salespeople & the Sales Culture

Both Sides of the Table

Most technology startups seem to be funded by product people or business people. They like a solid product, well defined pricing, good references to sell against, a clear quota and well defined competitors. Sales people often blame the product.

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