Startup Professionals Musings
APRIL 17, 2022
If both of you are experts at software development, even though one loves design and the other loves coding, that still won’t get the marketing done. Look at the big picture first of development, finance, and marketing/sales. Thus you should do the same or more due diligence on educational background, previous work, and references.
Startup Professionals Musings
JULY 15, 2019
If both of you are experts at software development, even though one loves design and the other loves coding, that still won’t get the marketing done. Look at the big picture first of development, finance, and marketing/sales. Thus you should do the same or more due diligence on educational background, previous work, and references.
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Both Sides of the Table
JUNE 22, 2015
A large, wireless carrier (AT&T) was willing to break it’s traditional rules in order to get access to innovation that it believed (correctly) would help it to sell more contracts and win more market share against its primary competitor (Verizon). Why Exclusivity Matters to Your Customers or Business Development Partners.
InfoChachkie
MAY 16, 2011
Thus, you must first create the playbook by which an independent sales rep can readily sell your product, including: identifying objections and developing strategies to overcome them, creating reference accounts and establishing meaningful customer adoption. 2) Secure Your Intellectual Property Too Early. 8 ) Grant Exclusivity.
Startup Professionals Musings
APRIL 22, 2014
If both of you are experts at software development, even though one loves design and the other loves coding, that still won’t get the marketing done. Look at the big picture first of development, finance, and marketing/sales. Thus you should do the same or more due diligence on educational background, previous work, and references.
Both Sides of the Table
APRIL 3, 2014
They like a solid product, well defined pricing, good references to sell against, a clear quota and well defined competitors. Customer also buy social proof because others are acting as strong references. Sure, you need to be competitive on price. We have 12 developers and they have 3. Please call our references.
Startup Professionals Musings
FEBRUARY 8, 2013
If both of you are experts at software development, even though one loves design and the other loves coding, that still won’t get the marketing done. Look at the big picture first of development, finance, and marketing/sales. Thus you should do the same or more due diligence on educational background, previous work, and references.
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