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How Epoxy Is Helping Content Creators Make Their Video More Social

socalTECH

Are you a content creator for the web? It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience.

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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

TechCrunch LA

As video commerce becomes the norm and entertainers, brands, businesses, and franchises of all sizes and stripes look to cut out the middle man, the array of services on offer from Maestro may be the scissors these entities need to cut the cord. Sales, Sony Music Entertainment, in a statement. .

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Immersv Launches Virtual Reality Ad Platform

socalTECH

Los Angeles-based Immersv is launching a brand new, ad platform aimed at virtual reality content, the company is announcing today. Immersv is led by co-founder and CEO Mihir Shah. READ MORE>>.

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Los Angeles-based Ficto launches its Quibi competitor — with Niantic as a content partner

TechCrunch LA

The company’s entertainment is designed to be interactive with live-streaming, geo-location, live chat, polling, choice-based narratives, 360 viewing, augmented reality, and click through e-commerce, the company said.

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Popbase helps YouTube stars build closer relationships with their fans

TechCrunch LA

Entertainment has changed. New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways.

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M-GO's Take On The Digital Entertainment Streaming Market, with John Batter

socalTECH

Culver City-based M-GO (www.mgo.com) thinks so, with its own twist on providing content to consumers. As it turns out, as we thought about that, we started looking for partners to help us build a platform. It turns out that Technicolor had already been separately developing a platform for digital media distribution.

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UTA Ties With Rally On Social Tokens

socalTECH

UTA, the talent, entertainment, and sports agency, said this week that it has linked with Rally, a new "social token fan engagement and monetization platform", to help its creators, artists, celebrities, athletes, and to launch their own social tokens. Financial details of the deal were not announced.

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