Remove about
article thumbnail

6 Keys To Adding Customer Value In Marketing Content

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. This new approach is often called “pull marketing,” where the idea is to establish a loyal following and draw customers to your content, and eventually your solutions.

Content 104
article thumbnail

Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

In today’s highly competitive ad environment, both content and data are kings. What can you tell us about MuteSix as an agency? Greg Gillman: We’ve been around for about nine years. For agencies that work with large brands, usually it’s more about impression buying versus performance buying.

Commerce 211
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Tips For New Entrepreneurs Needing Investor Funding

Startup Professionals Musings

As a mentor to startups and new entrepreneurs, I continue to hear the refrain that business plans are no longer required for a new startup, since investors never read them anyway. For aspiring entrepreneurs, or if your last startup failed, it’s all about standing out above the crowd of others like you, and demonstrating your readiness.

article thumbnail

Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. I believe growth hacking is about all of this. I’d like to make the case that the article is wrong. I’d strongly encourage you to read it.

article thumbnail

Want to See What all the Fuss was About? The Shocking Opening to the Upfront Summit?

Both Sides of the Table

As you may know we run an annual conference called The Upfront Summit in which we try to bring together the world of investors, entrepreneurs and interesting people from the world of sports, politics, music & film. link] Want to See What all the Fuss was About? We also like to have a bit of fun.

article thumbnail

6 Keys To Maximizing Your Content Marketing Impact

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. This new approach is often called “pull marketing,” where the idea is to establish a loyal following and draw customers to your content, and eventually your solutions.

Content 92
article thumbnail

10 Content Marketing Examples for Entrepreneurs

Startup Professionals Musings

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. All highlight you.