Both Sides of the Table
JANUARY 12, 2014
If you’re a technology startup you need to excel at product, of course. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Of course reciprocity matters so they would all leap into action.
Both Sides of the Table
JULY 16, 2013
And of course you could add up impressions by counting your the followers of everybody who had retweeted plus your own. Of course it’s valuable to know how many clicks you drive. The other major pilot customer was. Clicks are also a simple measure that you can get from basic link tracking packages. Or Likes – LIKES!
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InfoChachkie
DECEMBER 2, 2009
As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.
Both Sides of the Table
APRIL 26, 2016
Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. And even when calculated correctly often CAC’s are assumed to be constant but of course they’re not.
Both Sides of the Table
APRIL 4, 2011
4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. You’ll have no idea when you’re off course. Customer Acquisition. How many through SEM? Do you have a customer referral program? How do the mobile customers break down by device type?
Both Sides of the Table
FEBRUARY 7, 2013
And because I wanted Ethan to be able to attract a great team, build & iterate a product, test it with initial customers and refine his strategy before having to take the wrappers off of his company. In industry this is known as “yield management” and of course it needs to exist. So there you have it.
Both Sides of the Table
MARCH 25, 2016
If you look at the structure of the travel industry above – of course we know that the hotel industry is fragmented while the airline industry is reasonable consolidated. But I’m investing on the assumption you will be successful, of course. That is how great businesses are built.
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