article thumbnail

Here is How to Make Sense of Conflicting Startup Advice

Both Sides of the Table

Of course triangulation is a mathematics term that is used in sailing and other activities to help you better navigate when you don’t have your bearings. Draw from Frameworks. The most helpful type of advice in my mind are frameworks for how to solve a problem. Each is a framework for thinking about a problem.

Startup 407
article thumbnail

7 Ways To Keep All Players Centered On What Matters

Startup Professionals Musings

The basic alignment framework of strategy, customers, people, and processes hasn’t changed, but the pace of technological, competitive, and social change has increased at an amazing rate. Make sure the inspiration that launched your vision isn’t lost in the course of a pivot or market change. Revisit your startup vision and values.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Doctors Think About Drug Prices

Xconomy

There are a lot of factors involved in drug pricing that don’t enter my head when I’m seeing a patient. Simplistic as this framework is, it goes a long way to describing how we should think about drug pricing. Suffice it to say that drug companies should set a price that is within reason. Nor has the word “rebate.”

Pricing 40
article thumbnail

Why buy IT? Why buy MINE? Why buy NOW?

Berkonomics

Turning these into statements instead of questions provides a framework for the sales presentation from the highest levels of collateral materials and marketing support, to the salesperson on the front line. Make the urgency clear with the sales person, so that no customer who waivers will fail to be offered something to make the sale now.

Sales 226
article thumbnail

Here’s What’s Driving Collaborative Consumption and Where the Market May Head Next

Both Sides of the Table

You can of course view the presentation in SlideShare above or download it directly for free here. As I outlined in my talk, I believe the greatest Internet companies created over the past 15 years have been “deflationary” meaning they are driving down the prices or goods & services. Prices down. Network Up.

Marketing 361
article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. My argument is pretty simple.

Marketing 379
article thumbnail

Be Careful About Being a Meddling Startup CEO

Both Sides of the Table

So operating at a higher level, helping to set the framework for decision making and then sitting down and watching the game be played, is certainly the way to go.” ” Of course I agree with this. Of course we fancy ourselves as the best sales people in the company. And of course the VP of Sales had the ultimate call.

Startup 150