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How to Out Amazon, Amazon

Both Sides of the Table

This has obviously occurred in battles with tech platforms like Yelp vs. Google or Zynga vs. Facebook). Many of us learned about substitute products in undergrad economics courses. Of course branding is many things and this post doesn’t attempt a master class. If you tried to shop Amazon for just one of these categories?—?where

Product 296
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10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

As an angel investor, I see plenty of startups focusing on building an innovative product, but I’m looking for the few who are also leading with an exponential growth strategy, to put them in the category of the next Amazon or Google. Produce memorable product demonstrations or videos.

Marketing 170
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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). This 1-minute video shows exactly what Invoca does. Of course that website isn’t completely up to date but it’s a great resource for seeing the overall picture. Google knows it. THE FULL STORY.

Email 339
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Why We’re Looking to Fund Stuff With More Meaning

Both Sides of the Table

There were many moments in each space when pioneers were funding startups and the press hadn’t written much about them and if you were a typical investor you were still funding the last trend while some VCs were trailblazing into new categories. We look at stage, geography and of course sector.

Funding 362
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Creating the Next Generation of US Employees. My Investment in Treehouse

Both Sides of the Table

I’m investing heavily in Internet video. So I invested in Maker Studios , which is now the 3rd largest producer of Internet video on the web. TreeHouse is also a video company. No, not all of these people will get jobs at hot starts like Facebook, Google or Twitter. Americans watch 5.3 He sold both companies.

Invest 295
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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

For Ethan it came down to two companies – BuildOnline or Google. ” I proclaimed to Ethan, “Google is at $400 / share. ” So Ethan went to work as a product manager at Google Video. When Ethan was considering leaving Google we talked about it. “No choice at all!”

CTO Coach 359
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). But of course Google eventually became the massive winner in this category. This no doubt led to the acquisition of AdMob by Google and Quattro by Apple.