Remove Course Remove Google Remove Sales Remove Software Review
article thumbnail

5 Marketing Software Tools Every Business Should Have

Inverted Software

At Inverted Software we have gathers the top 5 marketing software tools we think every business should utilize in order to effectively reach customers while keeping time effort in check. ConstantContact is email marketing software. It even manages online reviews across all of your channels! Here is our list: Hootsuite.

article thumbnail

One of the Biggest Mistakes Enterprise Startups Make

Both Sides of the Table

The era of VCs investing in successful consumer Internet startups such as eBay led to a belief system that seemed to permeate many enterprise software startups that hiring sales or implementation people was a bad thing. But the “no sales people” mantra isn’t what I’m here to take on.

Startup 403
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). And even when calculated correctly often CAC’s are assumed to be constant but of course they’re not. Gross margin positive !=

Metrics 150
article thumbnail

How Boards Need to Evolve Over Time

Both Sides of the Table

Reviewing financial & operational performance. You may have raised money across multiple rounds of investors from 3-4 different VCs and of course most of them would like board seats or at a minimum board observer rights. how much energy to put into channel partners vs. direct sales. Mentorship. As You Start to Mature.

Startup 325
article thumbnail

Is Silicon Valley Really Coming to an End?

Both Sides of the Table

David encourages entrepreneurs to stay away from the big tech firms (such as Google, Facebook, Microsoft, Apple) because they are hard to compete with. And Dropbox & Box.net in a Google, Microsoft, Apple world. We once thought Microsoft was a monopoly on the Internet due to IE. Of course not. Laughable now.

article thumbnail

Should Startups Focus on Profitability or Not?

Both Sides of the Table

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. “COGS” represents the amount that each sale costs you. .

Startup 418
article thumbnail

What You Can Learn from a Scorpion

Both Sides of the Table

Understanding your vulnerability and understanding the power of those with whom you must do business is a very important part of figuring out as a startup how to fit into the broader ecosystem and the art of statecraft is tremendously important in knowing when and how to project power in sales, recruiting, negotiations, fund raising, etc.

Startup 150