Course Marketing Oracle Sales 
Both Sides of the Table
APRIL 3, 2014
Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. I boil it down to this: sales people are sales people.
Both Sides of the Table
FEBRUARY 5, 2011
Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. I boil it down to this: sales people are sales people.
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SoCal Tech Calendar
JUNE 14, 2016
We provide an event and experiential marketing platform. What that means, is we have a software tool, used primarily by companies who are putting on events for marketing reasons. The most obvious, is to drive sales. We work with them on an annual basis, around the world, and help to power their events and experiential marketing.
Startup Professionals Musings
AUGUST 13, 2022
get the attention of the market they choose. Having a great idea in the wrong place won’t get you the funding you need, the experienced domain experts you want, or the pilot market results you need for survival. Of course, there are always exceptions, but how much added risk do you need for your startup? It’s very important.
Both Sides of the Table
MARCH 19, 2013
The era of VCs investing in successful consumer Internet startups such as eBay led to a belief system that seemed to permeate many enterprise software startups that hiring sales or implementation people was a bad thing. But the “no sales people” mantra isn’t what I’m here to take on. I believe it’s flawed.
Both Sides of the Table
DECEMBER 27, 2010
In short, acknowledge they exist, be transparent about strengths & weaknesses and use your differences to talk about how you want to position yourself in the market. Marketing Differentiation – Salesforce.com is one of the most effective marketing organizations in the world because Marc Benioff is a genius at marketing.
Startup Professionals Musings
NOVEMBER 9, 2019
get the attention of the market they choose. Having a great idea in the wrong place won’t get you the funding you need, the experienced domain experts you want, or the pilot market results you need for survival. Of course, there are always exceptions, but how much added risk do you need for your startup? It’s very important.
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